Campaign India Team
Jun 22, 2021

Cannes Lions 2021: DDB Mudra wins Gold in Creative Strategy

Dentsu Webchutney, FCB Interface, Ogilvy and Lowe Lintas also among winners

Cannes Lions 2021: DDB Mudra wins Gold in Creative Strategy
DDB Mudra landed India its second Gold Lion at the ongoing Cannes Lions Festival of Creativity.  
 
The agency won Gold for its 'Project Free Period' entry in the Creative Strategy category.

Dentsu Webchutney was the most awarded agency on the day with a total of three Lions (two Silver and a Bronze).
 
India won a total of eight Lions on day two. On day one, India won a total of seven Lions.
 
Creative Data Lions
 
Ogilvy bagged a Bronze for '#NotJustACadburyAd' for Mondelez India in this category.

Creative Strategy Lions 
 
Along with DDB Mudra's win, Dentsu Webchutney and Ogilvy won a Silver Lion each. 
 
Ogilvy's win was for Dove's #StopTheBeautyTest. 
 

Dentsu Webchutney's win came for Vice Media's 'The 8-Bit Journo'.

Direct Lions
 
Dentsu Webchutney won a Silver and Bronze Lion each for its 'The 8-Bit Journo' entry for Vice Media in this category. 
 
Media Lions 
 
Lowe Lintas was India's only Lion winner in this category. The agency bagged Bronze for its 'H for Handwashing' entry for Lifebuoy. 

PR Lions
 
FCB Interface's winning streak for Mumbai Police's 'The Punishing Signal' continued as it won a Silver Lion in this category. 
 
 
Social and Influencer Lions
 
No Indian win. 
 
Tally after day two.
 
Agency Shortlists Bronze Silver Gold
DDB Mudra 6     1
Dentsu Webchutney 13 1 2  
Mindshare 2      
Ogilvy 6                 1 1  
VMLY&R Commerce 7 1    
Lowe Lintas 3 2    
FCB Interface 9 2 3 1
FCB Ulka 4      
BBDO 1      
Leo Burnett 1      
Wunderman Thompson 1      
Chrome Pictures 1      
Famous Innovations 2      

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.