Indian agencies bagged a total of 50 shortlists on day three of the Cannes Lions International Festival of Creativity.
FCB India bagged more than half of these, with 26 shortlists. India's shortlist count for this year's festival is 107.
Creative Data Lions
Ogilvy India earned two shortlists for its 'Shah Rukh Khan - My Ad' for Cadbury Celebrations.
Social and Influencer Lions
FCB India bagged a total of eight shortlists.
Four of these are for the entry 'Chatpat' for SOS Children's Villages India. The work was created by FCB's Kinnect. The agency's 'Unbox Me' for UNAIDS also earned three shortlists. The eighth shortlist for FCB came for Political Shakti and The Times of India's 'The Nominate Me Selfie'.
Dentsu Creative India's 'The Unfiltered History Tour' for Vice Media earned five shortlists in this category.
Ogilvy's 'Shah Rukh Khan - My Ad' for Cadbury Celebrations is also in the running for a Lion.
Media Lions
FCB India got six shortlists in this category - three for Political Shakti and The Times of India's 'The Nominate Me Selfie' and three for SOS Children's Villages India's 'Chatpat'. Kinnect worked on the creative for the latter.
Ogilvy India earned a total of three shortlists in this category. Two of them were for 'Perk Disclaimers' for Cadbury Perk. The third was for Cadbury Celebrations' 'Shah Rukh Khan - My Ad'.
BBDO India got two shortlists for Ariel's 'Name Change Pack - #ShareTheLoad' and 'See Equal - #ShareTheLoad'.
Mindshare India's 'Bringing Colours Back in the Lives of Weavers' for Sunlight Detergent is also in the running for a Lion.
PR Lions
Of the 13 shortlists for India in this category, FCB has six. Three of these are for the entry 'Unbox Me' for UNAIDS.
The other three are for Kinnect's 'Chatpat' for SOS Children's Villages India.
VMLY&R has three shortlists for Unipads Reusable Sanitary Pads' 'Adeli'.
BBDO India's 'See Equal #ShareTheLoad' for Ariel has two shortlists in this category.
Dentsu Webchutney's 'The Unfiltered History Tour' for Vice Media has a shortlist in this category too.
Ogilvy has a shortlist for Cadbury 5 Star's 'NothingCoin'.
Direct Lions
FCB India bagged six shortlists in this category. Three were for Kinnect's 'Chatpat' for SOS Children's Villages India, while two were for The Times of India and Political Shakti's 'The Nominate Me Selfie'. The agency's 'Unbox Me' entry for UNAIDS is also in the running for a Lion.
Ogilvy India's 'Shah Rukh - My Ad' for Cadbury Celebrations also earned two shortlists in this category.
McCann India's 'Shagun Ka Lifafa' for Ujjivan Small Finance Bank earned a shortlist in this category.
Creative B2B Lions
No Indian shortlist.
