India added 12 shortlists to its tally on day one of the Cannes Lions International Festival of Creativity. The total tally for India now stands at 57.
Leo Burnett dominated the count for the day with 8 shortlists.
Brand Experience and Activation
Dentsu Creative has three shortlists in this category. Two of them are for Vedantu's 'The Everything Book' and one is for Mortein's 'Suraksha Ka Teeka'.
Leo Burnett's '175 Replayed' for Airtel is also in the running.
Creative Data
Leo Burnett has all five of India's shortlists in this category.
Four of them are for Lay's 'Smart Farm' and the other comes for Airtel's '175 Replayed'.
Creative B2B
Leo Burnett's' 'Smart Farm' for Lay's has two shortlists in this category.
FCB Group India's 'Chatpat' for SOS Children's Villages also has a shortlist.
| Agency | Total shortlists |
| Ogilvy | 3 |
| Leo Burnett | 21 |
| Denstu Creative | 11 |
| Talented | 7 |
| FCB Group India | 7 |
| Hungry Films | 1 |
| BBDO | 1 |
| EssenceMediacom | 1 |
| Mindshare | 2 |
| Wondrlab | 1 |
| DDB Mudra Group | 2 |
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