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CEAT India has redesigned its logo and has launched a new campaign in a bid to revamp its brand image. The transition comes at a time when CEAT has completed 50 years in the Indian market. The new look is designed to reflect today's CEAT with a vision to meet the demands of tomorrow’s next gen market.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.