Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Feb 24, 2010
O&M crafts new TV campaign for Bank of India
O&M has unveiled its latest campaign for Bank of India, which tries to strengthen its positioning as a bank that understands relationships and can best cater to customer needs. The campaign consists of three TVCs – Old friends, Couple and School-bus – each of which draws from real-life interactions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
5 hours ago
DoubleVerify invests in FirstPartyCapital
Company aims to support innovation in the global adtech ecosystem through this investment.
Advertising
8 hours ago
Pitches for matches: Brand campaigns uphold the IPL ...
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
In-Depth
9 hours ago
Tariff tantrums: When trade wars hit ad budgets
US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.
Advertising
9 hours ago
Meta unveils AI-driven tools for omnichannel ads
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
