Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Feb 24, 2010
O&M crafts new TV campaign for Bank of India
O&M has unveiled its latest campaign for Bank of India, which tries to strengthen its positioning as a bank that understands relationships and can best cater to customer needs. The campaign consists of three TVCs – Old friends, Couple and School-bus – each of which draws from real-life interactions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
May 16, 2011
Bank of India unveils its new campaign
Just Published
Marketing
21 hours ago
GEO ‘converts like crazy’ and is already rivalling ...
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
Marketing
23 hours ago
YouTube doubles down on AI, brand deals and creator ...
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
Marketing
23 hours ago
Jerry Greenfield’s last scoop: Ben & Jerry’s ...
Greenfield accuses Unilever of silencing the company’s activism.
Opinion
1 day ago
The real risk in playing it safe
Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.
