Campaign India Team
Jun 27, 2024

Cheil India’s report explores if AI is becoming a better friend to the youth than humans

Brands must gauge youth engagement levels, shifting focus from basic interactions with less involved users to deeper, relational experiences with highly engaged ones.

Future consumers will prefer interacting with brands as if they are friends or mentors.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 hours ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

3 hours ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

4 hours ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.

5 hours ago

Rekha Rao launches OON, a women-only A&M services ...

Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.