Cheil Worldwide SW Asia bags creative communication mandate for Halonix

Cheil Worldwide SW Asia has been awarded the complete creative communications mandate for Halonix Technolgies’ Consumer Lighting business in a multi-agency pitch.

This strategy would be aimed at achieving a lead position for brand Halonix in the consumer lighting segment.

Confirming the win, Hari Krishnan, COO, Cheil Worldwide SW Asia, said, “These are exciting times at Cheil India. Given our strong, digital, retail, visual merchandising and shopper marketing arms, the move is to integrate so that the sum of our parts is greater than the whole. Building the brand Halonix will provide us with yet another opportunity to showcase our 'Unavoidably Integrated' promise.”

Commenting on Cheil’s appointment as Halonix’s communication partner, Rakesh Zutshi, COO, Halonix Technologies, said, “Cheil’s understanding and strategy for Halonix Consumer Lighting clearly echoed the next level rationale required for consumer engagement and we are looking forward to illuminating times in our partnership with Cheil.”

Amar Wadhwa, founder and ED, CrystalEyes, (who manage marketing for Halonix Technologies), said, “Cheil’s integrated expertise and understanding that a consumer lighting brand will be built not just through advertising but through the deployment of the idea through a plethora of relevant touchpoints is what won them the business.”

Also read: Halonix hands Havas media duties