Perfetti has roped in Salman Khan as the brand ambassador of its mint brand Chlormint. Khan will be seen in the new version of popular ‘Dobara Mat Poochna’ campaign of Chlormint, due to break in mid June.
“As has been our experience in the past with Alpenliebe and Kajol, the intelligent use of a celebrity can give disproportionate gains,” said Sameer Suneja, CEO, Perfetti Van Melle India. “We believe that the mint category needs a fresh makeover. With a new ambassador we hope to disproportionately increase salience, penetration and brand consumption.”
The target group of Chlormint is males between the age of 15-34. “It goes without saying that for the Indian masses in this age group Salman Khan is extremely popular,” added Suneja. “The advertising for the brand is earthy and from the heart and these are clearly the qualities that Salman Khan also embodies.”
“As has been our experience in the past with Alpenliebe and Kajol, the intelligent use of a celebrity can give disproportionate gains,” said Sameer Suneja, CEO, Perfetti Van Melle India. “We believe that the mint category needs a fresh makeover. With a new ambassador we hope to disproportionately increase salience, penetration and brand consumption.”
The target group of Chlormint is males between the age of 15-34. “It goes without saying that for the Indian masses in this age group Salman Khan is extremely popular,” added Suneja. “The advertising for the brand is earthy and from the heart and these are clearly the qualities that Salman Khan also embodies.”
Watch Salman Khan speak about his new role as brand ambassador for Chlormint, here:
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