The second and final part of the shortlists for the 2018 edition of Campaign India's Digital Crest Awards (CIDCA) have been announced.
The following categories have no shortlists:
- Online Commerce Campaign - Customer Engagement
- Search - Application of technology in search
Winners will be announced on 5 June at Hard Rock Cafe, Worli, Mumbai. Entry to the awards night is by invitation and restricted to pre-registered guests.
To view images from the jury day and see the list of jurors, click here.
To see part one, click here.
| Entry Title | Entrant Company | Brand | Brand |
| Social cause - Campaign for an NGO | Proud Fathers for Proud Daughters | In House Agency, Mumbai | Nanhi Kali |
| Social cause - Campaign for an NGO | Measles and Rubella Vaccination Campaign | Columbus India | UNICEF |
| Social cause - Campaign for an NGO | #PowerlessQueen | WATConsult | Mahindra and Mahindra - Mahindra Rise |
| Social cause - Social cause supported by a corporate/brand | ICICI - Transforming Lives | Mindshare India Pvt. Ltd. | ICICI Bank |
| Social cause - Social cause supported by a corporate/brand | Not Shaadi Material | Mindshare India Pvt. Ltd. | Star Plus |
| Social cause - Social cause supported by a corporate/brand | Friendship- 1 Drunk driving- 0 | Mindshare | McDowells no.1 soda |
| Social cause - Social cause supported by a corporate/brand | Ola Share #FarakPadtaHai | Happy Mcgarrybowen | OLA |
| Social cause - Social cause supported by a corporate/brand | #7hourmarathon | Happy mcgarrybowen | Duroflex |
| Social cause - Social cause supported by a corporate/brand | #ToughLove | Innocean Worldwide India | Hyundai Motor India Limited |
| Social cause - Social cause supported by a corporate/brand | The Blind Faith Upgrade | Isobar India | Hotel Ramada |
| Social cause - Social cause supported by a corporate/brand | Mission Blue | Isobar India | National Geographic |
| Social cause - Social cause supported by a corporate/brand | Godrej HIT: India's first Online Platelet Donor community for Dengue patients | Godrej Consumer Products Limited | Godrej Kala HIT |
| Social cause - Social cause supported by a corporate/brand | Harpic - Banega Swachh India | Affle In Partnership with Interactive Avenues | Harpic |
| Social cause - Social cause supported by a corporate/brand | #ShutThePhoneUp | Asatsu-DK-Fortune Communications Pvt. Ltd. | Manforce Condoms |
| Use of social media in a campaign | The Waterfall Targeting Model | Mindshare India Pvt. Ltd. | Aditya Birla Capital |
| Use of social media in a campaign | Yes Mom | MSix | ActivKids Immuno Booster |
| Use of social media in a campaign | World’s First On-Demand Interactive Cookery show via Facebook Live | Tonic Worldwide | Nutralite |
| Use of social media in a campaign | I Can You Can | MSix | Nicotex |
| Use of social media in a campaign | #ChangeYourLove | Mindshare India Pvt. Ltd. | Aditya Birla Capital Health Insurance |
| Use of social media in a campaign | #JumpForHealth | Mindshare India Pvt. Ltd. | Aditya Birla Capital Health Insurance |
| Use of social media in a campaign | Gajar 2.0 - April Fool’s Day | Flamingo Digital Private Limited | Carot: Connected Car Solution |
| Use of social media in a campaign | Jeep Compass - Social Media | FCA India Automobiles Pvt. Ltd. | Jeep India |
| Use of social media in a campaign | Hungry For Chocolaty | Mindshare India Pvt. Ltd. | Kellogg's Chocos Fills |
| Use of social media in a campaign | Not Shaadi Material | Mindshare India Pvt. Ltd. | Star Plus |
| Use of social media in a campaign | Digital Launch - Dell Inspiron 15 7000 | Dell India Pvt Ltd | Dell India Pvt Ltd |
| Use of social media in a campaign | #LookLookChallenge | Mindshare India Pvt Ltd | Idea |
| Use of social media in a campaign | #RemainUnshocked | PHD India | Center Shock |
| Use of social media in a campaign | Pringles Valentine's - #SingleAsAPringle | Wunderman International | Pringles India |
| Use of social media in a campaign | Ami KKR | Gozoop Online Pvt Ltd | Kolkata Knight Riders |
| Use of social media in a campaign | #1SmallStepForCancer | Gozoop | 1 Small Step Foundation |
| Use of social media in a campaign | #7hourmarathon | Happy mcgarrybowen | Duroflex |
| Use of social media in a campaign | #भुलादेडर | #BhulaDeDarr | Gozoop | Star Bharat |
| Use of social media in a campaign | Ola Share World Environment Day #FarakPadta Hai | Happy mcgarrybowen | OLA |
| Use of social media in a campaign | Xiamoi- HOW SOCIAL MEDIA HELPED XIAOMI INDIA BECOME THE COUNTRY’S NO. 1 SMARTPHONE BRAND | Interactive Avenues | Xiamoi |
| Use of social media in a campaign | RexBot educates India's youth on healthy sex | Interactive Avenues Pvt. Ltd. | Durex |
| Use of social media in a campaign | The story of a night napkin on social media | Interactive Avenues | Stayfree |
| Use of social media in a campaign | Zivame- #FitForAll | Interactive Avenues | Zivame |
| Use of social media in a campaign | #StrongerThanYourExcuses | Gozoop | HRX |
| Use of social media in a campaign | Zee Cine Awards 2018 - Social Media Campaign | Zee Entertainment Enterprises Ltd | Zee Cinema |
| Use of social media in a campaign | NameOfTheWeek | Plan B | Onesta |
| Use of social media in a campaign | Care For Food | Pulp Strategy Communications Pvt. Ltd. | Tupperware India |
| Use of social media in a campaign | iCollect | Jet Privilege Private Limited | JetPrivilege |
| Use of social media in a campaign | Kissan Tiffin Time Table | Mindshare India | Kissan |
| Use of social media in a campaign | Free Shopping Weekend | IdeateLabs | Brand Factory |
| Use of social media in a campaign | Castrol POWER1 Cruising Legends | FoxyMoron | Castrol POWER1 |
| Use of social media in a campaign | It’s Time We #PayAttention | Zeno Group India | Avon |
| Use of social media in a campaign | #inLOVEwithSWITZERLAND | iProspect India | Switzerland Tourism |
| Use of social media in a campaign | STAR - TED Talks India Nayi Soch | Sparkt Private Limited | Star Plus |
| Use of social media in a campaign | STAR Plus - Ikyawann - #NotShaadiMaterial | SPARKT Private Limited | STAR Plus |
| Use of social media in a campaign | Dear Money | FoxyMoron | Aditya Birla Capital |
| Use of social media in a campaign | Datsun #VoteForChange | TBWA\ DAN | Datsun |
| Use of social media in a campaign | A Travel User Insight Led Media strategy results in 37X Revenue jump in business | Logicserve Digital Pvt. Ltd. | Thomas Cook |
| Use of social media in a campaign | #INOXChantsForSachin | Teen Bandar | INOX |
| Use of social media in a campaign | #LivingWithBosch | Everymedia Technologies Pvt. LTD. | Bosch Home Appliances India |
| Use of social media in a campaign | #ExperienceSiemens | Everymedia Technologies Private Limited | Siemens Home India |
| Use of social media in a campaign | Godrej HIT: The Mosquito Who Fought Dengue | Godrej Consumer Products Limited | Godrej Kala HIT |
| Use of social media in a campaign | Parx Hunt | Everymedia Technologies | Parx |
| Use of social media in a campaign | #ShutThePhoneUp | Grapes Digital Pvt Ltd | Manforce Condoms |
| Use of social media in a campaign | #ApprovedByMom (Mother's Day) | MRM//McCANN | Lufthansa German Airlines |
| Long-term Strategy | STAR Plus - Long Term Strategy | SPARKT Private Limited | STAR Plus |
| Long-term Strategy | A Rider is a Rider - #SheRidesRE | Interactive Avenues Pvt. Ltd. | Royal Enfield |
| Long-term Strategy | Media, Analytics & Creative – Integration in true sense resulted in 50% increase in REVENUE! | Logicserve Digital Pvt. Ltd. | Bajaj Allianz General Insurance |
| Loyalty | The Waterfall Targeting Model | Mindshare India Pvt. Ltd. | Aditya Birla Capital |
| Loyalty | Increase co-brand card penetration using cards.jetprivilege.com | Jet Privilege Private Limited | JetPrivilege |
| Mobile - Display | How CEAT drove road safety through Interactive Learning App | Isobar India | CEAT Tyres |
| Mobile - Display | Friendship- 1 Drunk Driving-0 | Mindshare | McDowells no.1 soda |
| Mobile - Display | Captain Morgan RUM: Cometh the hour, Cometh the drink | Mindshare | Captain Morgan |
| Mobile - Integrated | RexBot educates India's youth on healthy sex | Interactive Avenues Pvt. Ltd. | Durex |
| Mobile - Integrated | How CEAT made Gamers aware of Road Safety | Isobar India | CEAT Tyres |
| Mobile - SMS | Mahindra Mutual Fund Textmoji | Sparkt Private Limited | Mahindra Mutual Fund |
| Mobile - SMS | HBO's Suicide Squad On WhatsApp | FoxyMoron | HBO India |
| Mobile - SMS | India's First AI (Artificial Intelligence) based SMS, S-Cross | Grapes Digital Pvt Ltd | S-Cross |
| Online Commerce Campaign - Customer acquisition | HyBuy | Innocean Worldwide India | Hyundai Motor India Limited |
| Online marketing | One India One Money | Mindshare India Pvt. Ltd. | Aditya Birla Capital |
| Online marketing | Nikon_I am Traveler | Lyxel Labs Private Limited | Nikon India Pvt Limited |
| Online marketing | How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year | Interactive Avenues | Amazon |
| Online marketing | Kissan Tiffin Time Table | Mindshare India | Kissan |
| Online marketing | Mutual Funds Sahi Hai | iProspect India and Dentsu X | AMFI |
| Online marketing | The Coolest Summer Job | Prodigitz Media Pvt Ltd | Havmor Ice Cream |
| Online marketing | Becoming the fitness partner for the millennials-The Quaker Way | Mindshare | Quaker Oats |
| Online Video - Long form (Over 180 seconds) | Kurkure 2by3 - dialing up the millennial code, the content way | Mindshare India | Kurkure |
| Online Video - Long form (Over 180 seconds) | World’s First On-Demand Interactive Cookery show via Facebook Live | Tonic Worldwide | Nutralite |
| Online Video - Long form (Over 180 seconds) | I Can You Can | MSix | Nicotex |
| Online Video - Long form (Over 180 seconds) | Experience Formula E in 360 with Google Daydream | MAHINDRA RACING | Mahindra Racing |
| Online Video - Long form (Over 180 seconds) | Pyar Ka Panchnama by Durex | Interactive Avenues Pvt. Ltd. | Durex |
| Online Video - Long form (Over 180 seconds) | Castrol POWER1 Cruising Legends | FoxyMoron | Castrol POWER1 |
| Online Video - Long form (Over 180 seconds) | #CanDo Diaries - Long Form | Teen Bandar | Enable Travel |
| Search - SEO/Paid search | 80 Character recipe | Tonic Worldwide | Nutralite |
| Search - SEO/Paid search | STAR - TED Talks India Nayi Soch - Google Cards | SPARKT Private Limited | STAR Plus |
| Search - SEO/Paid search | How Reliance Mutual Funds combined remarketing with similar audiences to increase the transactions from new users by 30% on Google | Interactive Avenues | Mutual Fund |
| Search - SEO/Paid search | Oberoi Hotels – Book Direct Campaign | Interactive Avenues Pvt. Ltd. | Oberoi Hotels and Resorts |
| Search - SEO/Paid search | Dr. Batra’s Journey: From break-even to achieving profitability | Interactive Avenues | Dr. Batra |
| Search - SEO/Paid search | Dominating the Top position on Google Search for Myntra via Innovative SEO | INFIDIGIT | Myntra |
| Search - SEO/Paid search | Google se Bing tak! | Logicserve Digital | ICICI Prudential Mututal Fund |
| Search - SEO/Paid search | adidas Uprising - Hijack | Isobar India | adidas Uprising |
| Search - SEO/Paid search | Redemption Remarketing | Jet Privilege Private Limited | JetPrivilege |
| Search - SEO/Paid search | Ford - Driving on local search towards an accelerated Customer Acquisition strategy | SingleInterface | Ford |
| Showcase | First ever AR Enabled gaming app for Malls | Tonic Worldwide | Nexus Malls |
| Showcase | STAR Plus - Vyng App | SPARKT Private Limited | STAR Plus |
| Showcase | Total - Sense 6 | Sparkt Private Limited | Total |
| Showcase | Taste the Twist Bot | Tonic Worldwide | Nutralite |
| Showcase | New Year Resolutions | Tonic Worldwide | Nutralite |
| Showcase | The Blind Faith Upgrade | Isobar India | Hotel Ramada |
| Showcase | #PowerlessQueen | WATConsult | Project Nanhi Kali |
| Use of Data - For New Business | The Waterfall Targeting Model | Mindshare India Pvt. Ltd. | Aditya Birla Capital |
| Use of Data - For New Business | Mahindra First Choice uses Green Sim Data Insights to drive 8X Conversions | Isobar India | Indian Blue Book |
| Use of Data - For New Business | Adidas Uses Insight Driven Technology to make Women Fitter | Isobar India | Adidas |
| Use of Data - For New Business | U Cypher Naya Sport Naye Superstars | SPARKT Private Limited | U Cypher |
| Use of Data - For New Business | 4R Framework for Business Impact | Interactive Avenues | Royal Enfield |
| Use of Data - For New Business | Programmatic push & innovative creative strategy yields 165% growth in business | Logicserve Digital Pvt. Ltd. | Fullerton India |
| Use of Data - For New Business | Data Driven Email Marketing scales up business by 205% | Logicserve Digital Pvt. Ltd. | Fullerton India |
| Use of Data - For New Business | SBI Life leverages DoubleClick to obtain digital media efficiencies! | Logicserve Digital Pvt. Ltd. | SBI Life Insurance |
| Viral marketing campaign | Single As A Pringle | Mindshare India Private Ltd | Pringles |
| Viral marketing campaign | #LookLookChallenge | Mindshare India Pvt Ltd | Idea |
| Viral marketing campaign | Zivame- #FitForAll | Interactive Avenues | Zivame |
| Viral marketing campaign | #HowSafeAreYou | Whyness | Godrej Locking Solutions and Systems |
| Viral marketing campaign | STAR Plus - Ikyawann - #NotShaadiMaterial | SPARKT Private Limited | STAR Plus |
| Viral marketing campaign | #TurnontheWoofer : Therapeutic Musical album for dogs! | Tonic Worldwide | Animals Matter to me |
| Website - Campaigns | Kissan Tiffin Time Table | Mindshare India | Kissan |
| Website - Campaigns | Magic of Lights | Tonic Worldwide | Bajaj Electricals |
| Website - Campaigns | Fastrack Brand Campaign - Shut The Fake Up | TItan Corporate Limited | Fastrack |
| Website - Campaigns | 10 Years of mobiquity Money: A Decade of Transforming Lives | FrogIdeas | mobiquity Money |
| Website - Corporate / Brand | Bajaj Auto: When cutting edge UX meets cutting edge bikes | Interactive Avenues | Bajaj Auto |
| Website - Corporate / Brand | Smart Cities | VML Qais | Mahindra |
| Website - Corporate / Brand | Twin Screen Trailer - Feel the Other side by &Privé HD | &Privé HD | &Privé HD |
| Use of Data - For CRM | Account Summary Campaign for JetPrivilege Loyalty Programme | Jet Privilege Private Limited | JetPrivilege Pvt. Ltd. |
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