
The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, will be announced through the week in five parts.
Entry Category | Entrant Company | Title | Brand |
Long-term Strategy | Ogilvy | Chabaatey Raho India | Dabur red paste |
Long-term Strategy | Mindshare | How UltraTech reaffirmed its position as an emphatic expert through an ingenious campaign | UltraTech Cement |
Long-term Strategy | Organic by MSL | Building a Better Life | Lodha Group |
Long-term Strategy | Famous Innovations | Hacking Culture for Burger King | Burger King |
Long-term Strategy | Famous Innovations | Inspired Living | Haier |
Long-term Strategy | Interactive Avenues | Rajasthan Royals – The Royal Admin | Rajasthan Royals |
Long-term Strategy | MRM | A Brave New World - Consumer Research | LIVA |
Long-term Strategy | MRM | FutureSkills Prime Launch | FutureSkills Prime |
Entry Category | Entrant Company | Title | Brand |
Loyalty | MRM | Digitising a Legacy Loyalty Program | Hero MotoCorp GoodLife |
Loyalty | Tonic Worldwide | Sony TEN 2 Fantastic Nights | Sony Pictures Sports Network |
Entry Category | Entrant Company | Title | Brand |
Media innovation | Sunny Side Up Advertising India | Duroflex #SleepLikeAChampion | Duroflex |
Media innovation | Interactive Avenues - A Reprise Network Company | Bandish Bandits Gets Fans Singing to Their Tune | Amazon Prime Video |
Media innovation | WATConsult | The Empathy Pre-Roll | Bajaj Allianz General Insurance |
Media innovation | Interactive Avenues – A Reprise Network Company | HyperLocal campaign for Tanishq | Tanishq |
Media innovation | Mindshare | How UltraTech mirrored the success of onground activation to online | UltraTech Cement |
Media innovation | Dentsu Isobar | A Vice That Turned Into an Ad-Vice | Skore Brand of Condoms |
Entry Category | Entrant Company | Title | Brand |
Mobile Mobile - Display | Mindshare | UltraTech - Chance Na Lo | UltraTech Cement |
Mobile Mobile - Display | Interactive Avenues | Bandish Bandits Gets Fans Singing to Their Tune | Amazon Prime Video |
Entry Category | Entrant Company | Title | Brand |
Mobile Mobile - Integrated | Mindshare | How UltraTech mirrored the success of onground activation to online | UltraTech Cement |
Mobile Mobile - Integrated | Nippon Life India Asset Management | Auto App Push Notifications | Nippon India Mutual Fund |
Mobile Mobile - Integrated | mCanvas | Rupa - Virtual Durga Darshan | Rupa |
Entry Category | Entrant Company | Title | Brand |
Mobile Mobile - Voice-Based | Isobar India | The Hope Contact | Max Bupa Health Insurance |
Mobile Mobile - Voice-Based | Wavemaker | Mother Dairy Paneer Campaign - Talking Tuttler | Mother Dairy Paneer |
Mobile Mobile - Voice-Based | mCanvas | Visa - Tap to Pay | Visa |
Mobile Mobile - Voice-Based | Wavemaker | Mother Dairy Haldi Milk Campaign - Gaana | Mother Dairy Hadli Milk |
Entry Category | Entrant Company | Title | Brand |
Online Commerce Campaign Online Commerce Campaign - Customer engagement | Interactive Avenues – A Reprise Network Company | HyperLocal campaign for Tanishq | Tanishq |
Online Commerce Campaign Online Commerce Campaign - Customer engagement | Nippon Life India Asset Management | Stay Safe Series and Millennial Lockdown | Nippon India Mutual Fund |
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
- Atit Mehta, marketing head, Byju's
- Deepika Warrier, chief marketing officer, Diageo
- Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
- Mayur Hola, head of global brand, Oyo
- Nida Naushad, head - brand strategy and campaign, Cars24
- Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
- Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
- Ramalingam Subramanian, head - marketing, CoinDCX
- Ranjani Krishnaswamy, general manager - marketing, Tanishq
- Udaibir Singh, group business head, Sportskeeda
- Victoria Banaszak, senior vice president - marketing, Livinguard
- Vineet Sethi, chief marketing officer, Niyo
- Vipul Oberoi, chief marketing officer, IIFL
- Virat Khullar, group head - marketing, Hyundai Motor India
Winners will be announced in the last week of July.