Campaign India Team
Dec 18, 2017

Cipla Health appoints OMD Mudramax

Agency wins the account post a multi-agency pitch

Cipla Health appoints OMD Mudramax
OMD Mudramax has bagged the media duties of Cipla Health following a multi-agency pitch.
 
The agency's Mumbai office will be working with the brands under Cipla Health for their consumer engagement initiatives across mass media, digital and below-the-line. 
 
Himava Nath, CMO, Cipla Health, said, “We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”    
 
Sathyamurthy Namakkal, president, OMD MudraMax, said, “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working withgood brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

12 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

12 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

13 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.