Following a multi-agency pitch, OMD Mudramax has won the media duties of Adani Wilmar. The agency will be responsible for the media strategy, planning, buying and implementation for all the brands of the company for the South and the East region of India. The other part will remain with Triton Communications.
The account would be managed from the agency’s Mumbai office and will be led by Sathyamurthy Namakkal, President, OMD Mudramax and executive director, DDB Mudra Group and Navin Kathuria, EVP and principal partner, OMD Mudramax.
Angshu Mallick, COO, Adani Wilmar said, “Increased products and new pipeline of products made us think of having multiple media agency partners, and we are happy to inform that going forward we have two leading media agencies working for our products. We wish all the best to both the agencies.”
Quoting on the win, Navin Kathuria, EVP & Principal Partner, OMD Mudramax said, “This is one more prestigious addition to our esteemed clientele. We love to work with clients who embrace agencies as their strategic partners. Working with an ambitious group like Adani Wilmar is a joy and we look forward to creating impactful business solutions through interesting customer initiatives across southern & eastern states of the country.”
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