Cisco's campaign talks of 'Human Network Effect'

Cisco has unveiled the second phase of its "Welcome to the Human Network" brand campaign called "The Human Network Effect" in India. The brand campaign is targeted at customers, partners and employees, and includes a 360˚ media buying strategy focused on multi-platform media such as TV, Out-of-Home and digital media. Supported with a week of interactive events, marketing activities and product launches to introduce the next phase of the Human Network story, this is Cisco's first-ever marketing campaign in India to coincide with the global launch.