Cisco's campaign talks of 'Human Network Effect'

Cisco has unveiled the second phase of its "Welcome to the Human Network" brand campaign called "The Human Network Effect" in India. The brand campaign is targeted at customers, partners and employees, and includes a 360˚ media buying strategy focused on multi-platform media such as TV, Out-of-Home and digital media. Supported with a week of interactive events, marketing activities and product launches to introduce the next phase of the Human Network story, this is Cisco's first-ever marketing campaign in India to coincide with the global launch.

Nupur Sharma, head - brand strategy and advertising, Cisco India and SAARC, said, "The internet is evolving into a network of people, changing how we consume media, communicate, collaborate and innovate. With The Human Network campaign, Cisco is redefining its branding efforts in India to highlight how its technologies are changing the way we work, live, play and learn. Ultimately, our target audiences care about the effects of technology, and that's what Cisco will highlight in this next phase of the Human Network campaign."

The campaign focuses on seven network effects - the New Collaboration Effect, the Break Down Barriers Effect, the Save More Travel Less Effect, the Power When You Need It Effect, the Launch Products Faster Effect, the Save the Planet Effect and the Knowledge is Power Effect.

The campaign emphasizes a strong digital focus with Web 2.0 tools such as Blogs, RSS Feeds, Webisodes, Podcasts, Click 2 Chat and Video on Demand integrated on a new environment created on the Cisco site that mirrors the Human Network Effect.

The first phase of "The Human Network" campaign was launched in India in February 2008. The campaign was first introduced in the G8 countries in 2006 when Cisco announced a rebranding effort with a new logo, corporate website and an ad campaign.