Campaign India Team
Aug 24, 2023

Cream Centre appoints Yellow for creative

Account won post a multi-agency pitch

Cream Centre appoints Yellow for creative
Cream Centre has announced the appointment of Yellow for its creative duties. 
 
The agency will be responsible for the brand's rebranding marketing intiatives. 
 
The account was won post a multi-agency pitch and will be handled by Yellow's Mumbai office. 
 
Shrey Doshi, founder, Yellow, said, "Our primary goal is to infuse Cream Centre's brand with a rejuvenated and contemporary spirit. We recognize the importance of honouring the restaurant's existing loyal customers while also connecting with a younger demographic. Our strategy revolves around striking a balance between retaining the brand's core values and giving it a fresh twist that resonates with the evolving preferences of today's generation."
 
Sanjiv Chona, founder, Cream Centre, said, "Having been an integral part of the lives of countless patrons, Cream Centre holds a special place in their hearts. We believe that Yellow's creative prowess and strategic insights align perfectly with our vision for the future of the brand. This collaboration is built on a foundation of trust and mutual understanding, and we are excited to see how this partnership will unfold."
 
Source:
Campaign India

Related Articles

Just Published

6 minutes ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

2 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

4 hours ago

Towards total empowerment: The changing role of HR ...

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, future-ready function.

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.