![Creative critique from a gender lens: 1-5 January](https://cdn.i.haymarketmedia.asia/?n=campaign-india%2fcontent%2fcc12jan.png&h=570&w=855&q=100&v=20170226&c=1)
It is a humorous ad, skillfully fusing satire and drama, designed for repeated viewing. However, incorporating women into significant roles would have guaranteed a more equitable representation of women in communication.
Gender Sensitivity Score (GSS): 3/5
The ad conveys a crucial message about timely lunch breaks and challenges the corporate culture that neglects the sanctity of lunchtime. While it presents a fair representation of women in the organisation, better gender balance could have been achieved by featuring a woman as the boss, especially since the message is delivered by a man – Colonel Sanders.
GSS: 3/5
A mean machine helps a macho man get the hot babe!
The ad is as stereotypical as the sentence above. It presents an interesting and intriguing, though cliched, narration of a wild pursuit. The ad is targeted at men and the viewer gets to know nothing about the car's features, except that it helps in wild pursuits.
GSS: 2.25/5
GSS: 3/5
GSS: 3/5
GSS: 3/5