Dr AL Sharada
Aug 11, 2023

Creative critique from a gender lens: 31 July - 4 August

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Creative critique from a gender lens: 31 July - 4 August

What worked: 

 

Angel One

The ad breaks the norm by providing nearly equal screen time to women investors. This is a rarity within ads of its category. However, the voice of authority continues to be of a man.

 

Gender Sensitivity Score (GSS): 3.25/5

 

What did not work: 

 

PVR INOX

A humorous and watchable ad that relies heavily on the stereotype of women as gossipmongers. 

 

GSS: 2.5/5

 

Other films from the week: 

 

Zee News

GSS: 2.75/5

 

Mansion House

GSS: 3/5

 

Thums Up

GSS: 2.75/5 

 

Swiggy

GSS: 3/5

 

Adani Wilmar

GSS:3/5

 

Dr Agarwals Eye Hospital 

GSS: 3/5

 

Muthoot Finance

GSS: 2.75/5

 

Cred

GSS:3/5

 

Wings Lifestyle Flobuds

GSS: 3/5

Source:
Campaign India

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