Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
What worked:
The ad breaks the norm by providing nearly equal screen time to women investors. This is a rarity within ads of its category. However, the voice of authority continues to be of a man.
Gender Sensitivity Score (GSS): 3.25/5
What did not work:
A humorous and watchable ad that relies heavily on the stereotype of women as gossipmongers.
GSS: 2.5/5
Other films from the week:
GSS: 2.75/5
GSS: 3/5
GSS: 2.75/5
GSS: 3/5
GSS:3/5
GSS: 3/5
GSS: 2.75/5
GSS:3/5
GSS: 3/5
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The agency conducted sensitisation and awareness drives, enabled digital activations, and hosted a panel discussion in June.
The symbol also signifies the agency's readiness for its next growth phase, highlighted by the opening of a new office in Mumbai.
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It wittily tests the brand’s rugged, eco-friendly luggage against nature's toughest terrains, challenging its innovative design to emerge unscathed.
Winning five Lions at Cannes showcases the agency's tilt to forward-thinking creative solutions and its commitment to produce impactful work that truly makes a difference.
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