Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
What worked:
The ad breaks the norm by providing nearly equal screen time to women investors. This is a rarity within ads of its category. However, the voice of authority continues to be of a man.
Gender Sensitivity Score (GSS): 3.25/5
What did not work:
A humorous and watchable ad that relies heavily on the stereotype of women as gossipmongers.
GSS: 2.5/5
Other films from the week:
GSS: 2.75/5
GSS: 3/5
GSS: 2.75/5
GSS: 3/5
GSS:3/5
GSS: 3/5
GSS: 2.75/5
GSS:3/5
GSS: 3/5
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.
.png&h=268&w=401&q=100&v=20170226&c=1)
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.
SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
