Advertising

Campaign India Team

Dec 21, 2017

'Creativity needs bravery': Rohit Ohri

We ask industry leaders for a learning from 2017 and an expectation from 2018

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Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.

Here's what Rohit Ohri, group chairman and CEO, FCB India, has to say:

One learning from 2017...

Be prepared.

Demonetisation and GST negatively impacted advertising budgets. These were extraneous factors and usually not factored into contingency plans. However, in the VUCA world the only way to survive is to be prepared for any eventuality.

One expectation from 2018...

Brave together.

I’m hoping 2018 will see more clients and agencies being brave together. Creativity needs bravery. And, I would like to see more brave work next year.

Also read:

'2018 will see the theme of collaboration playing out more and more': Vivek Nayer

'Viral products to replace viral content': Kawal Shoor

'We are looking at an era of some spectacular stories that will find their feet'

'The 'brand' continues to remain supreme': Nishi Suri

'Our clients businesses may grow unfettered': Sunil Lulla

'Sending 10 old guys to Cannes doesn't qualify as training': Elvis Sequeira

'Meaningful is not an expectation. It's a given': Anita Nayyar

'Mobile programmatic will be the key driver for programmatic': Gurmit Singh

'It’s time to put some right brains into the data world': Anil S Nair

'It’s time for advertising to get back up on its feet': Mandeep Malhotra

Source:

Campaign India

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'Creativity needs bravery': Rohit Ohri

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