Marketing In-Depth
Vinita Bhatia
Oct 04, 2024

CSA to fuse freedom of flexibility with localisation to make strong inroads in India

Company officials tell Campaign how they are blending global expertise with indigenous elasticity, letting each market tailor consulting and science with tech solutions to what truly clicks with their clients.

(left to right): PivotRoots’ co-founders Hetal Khalsa and Shibu Shivanandan with Gaurav Seth, managing partner for CSA India, Mohit Joshi, CEO of Havas Media Network India, Jamie Seltzer, global executive vice president of CSA and Mx Analytics, and PivotRoots co-founder Yogesh Khanchandani.

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