Dentsu Aegis Network rolls out media investment arm Amplifi in India

Dentsu Aegis Network has announced the launch of its media investment arm Amplifi in India. The launch comes under the leadership of of Kartik Iyer, president media agencies and Amplifi.

 

Amplifi comprises of four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story lab. 

 

Ashish Bhasin chairman and CEO, Dentsu South Asia, said, “We are excited to launch Amplifi in India under Kartik’s leadership and bringing together the four key capabilities under one structure. In today’s world, our media partners have much more to bring on table for our clients, than just media inventory. Amplifi’s is uniquely placed to drive this supply-side convergence by harnessing data, technology, insight and content to help all members of the Dentsu Aegis Network operating model.”

 

Sujata Dwibedy takes over as group buying and trading head from Harsha Joshi who has left the company. 

 

Bhasin said, “Harsha, with her vast experience, has been a huge contributor in the growth of the media group. We wish her all the very best for her future.”

 

Iyer said, “Our constant endeavour has been to bring best in class solutions for our clients that enable their business growth. The launch of Amplifi is another step in that direction and I am very excited with this opportunity.”

 

He added, "Sujata, with over 20 years of media trading and strategy experience, has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages and has led teams in the areas of planning, research, buying and strategy. Her holistic perspective will enable a better integration of all buying and trading functions across the group, in both online and offline media. Sujata will be supported by Prashant Nandan who has over 10 years of expertise in strategic digital marketing, media planning, media buying and content marketing across agencies like Isobar, Maxus and Motivator. Over the past 3 years, he has been leading buying for Isobar and now moves to Amplifi to deliver the digital buying and trading expertise to the group.”

 

Dwibedy said, “I am delighted to have been chosen for this responsibility to drive ROI and deliver value to Dentsu Aegis Network clients. In today’s rapidly changing media marketplace, I look forward to working with our agencies and media partners to deliver this value across media to our clients.”