Campaign India Team
Mar 30, 2016

Dentsu Media to handle RuPay

Account won following multi-agency pitch

Dentsu Media to handle RuPay

National Payments Corporation of India (NPCI) has awarded its media mandate to Dentsu Media, following a multi-agency pitch.

The agency will handle media for NPCI’s RuPay card, informed Divya Karani, CEO, Dentsu Media India. She added, “This mandate is a great addition and testimony to our understanding and work with other marquee clients such as SEBI, AMFI and RBI in this sector.” 

“The RuPay card epitomises the ‘Make in India’ crusade. It will disrupt the category status quo, both in pricing and service, but most importantly it is a brave step towards financial inclusion for all.  Our team is super excited to be a part of enabling this disruption,” she said.

National Payments Corporation of India (NPCI) is an umbrella organisation for all retail payments systems in India.

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

11 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

11 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

11 hours ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.