Digitas gets Sonia Khurana as COO

Digitas India has announced the appointment of Sonia Khurana as chief operating officer. She moves from Ogilvy where she was SVP and head of customer engagement. 

 

At Digitas she will report to Amaresh Godbole, CEO, Digitas India. 

 

He said, “Digitas India has been on the fast track for the last decade, and today we’re 450 plus experts partnering top-notch clients. To keep up with this growth trajectory, we need more leaders who are adept at solving business problems through modern marketing practices. Sonia is just that, a true T-shaped personality who has run digital businesses as well as capabilities such as CX and CRM. Further, she understands how to tackle the challenges of integration. It’s what we need to drive our next phase of growth as the premier connected marketing agency, and as a partner in Publicis Groupe’s 'Power of One' solutions.”

 

Khurana said, “I'm very excited to be part of a young, energetic team whose focus is at the nexus of creativity, data, technology and media. My goal is to partner with the team to chart the agency's next chapter and make it the agency of choice for clients looking to take a leap in their digital journey. On my first day at work, I saw the Publicis Groupe's 'Power of One' strategy in action. It made me realize that I haven't just joined the agency brand but that I am part of the enriching Groupe ecosystem committed to delivering truly integrated, client-focused solutions. Three weeks in and I can already see what makes this place so special!”

 

She has also worked with Wunderman and Direm Marketing Services.