Campaign India Team
Oct 18, 2013

DMA Echo Awards 2013: OgilvyOne bags four Silvers and a Bronze; M&C Saatchi (2), NetCore among metals

Diamond Echo in global response marketing competition went to Colenso BBDO/Proximity New Zealand, for ‘Feel Tip Top’

DMA Echo Awards 2013: OgilvyOne bags four Silvers and a Bronze; M&C Saatchi (2), NetCore among metals

Indian entrants bagged four Silver and four Bronze awards at the DMA International Echo Awards 2013, winners of which were announced on 15 October in Chicago, USA.

OgilvyOne India bagged four Silver Echo awards and one Bronze.

Three of the agency’s Silver Echos were for client Vodafone India. The Silver-winning entries for the telco were ‘Bringing Alive the Blackberry Boys on Social Media’, ‘Leads worth $700 mln unlocked at $5 per lead’ and ‘30 per cent more Vodafone employees are ‘Happy to Help’.

The agency’s other Silver Echo was for an eponymous campaign for client Reliance Industries’ IPL team ‘The Mumbai Indians’.

OgilvyOne India also bagged a Bronze Echo, for its entry ‘Once Upon a Vespa’ for client Piaggio Vehicles.

M&C Saatchi won two Bronze Echo awards for work on client Adiyta Birla Group – Financial Services. The campaign ‘Hastakshar Mudra’ for Aditya Birla Money won the agency Bronze, as did entry ‘Laxmi Papad’ for Birla Sun Life Mutual Fund.

NetCore Solutions won a Bronze Echo for its work on HUL detergent Active Wheel, ‘Rural Missed Call Campaign’.

The top honour at the competition, Diamond Echo, went to Colenso BBDO/Proximity New Zealand’s ‘Feel Tip Top’ campaign for client Fonterra Brands.

View the full list of winners here: DMA International Echo Awards 2013 Winners.
 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

16 hours ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

17 hours ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

18 hours ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.