Do Indian brands understand the role of PR?

Do Indian companies regard PR as an important component of the communication mix? Campaign India Team finds out. When a brand suffers what one may term as a PR crisis, how rapidly it reacts to the situation is a measure of how well it can manage conversations and maintain its public face. But while a crisis is at best an occasional occurrence, how a company deals with public relations on an ongoing basis, as a part of its communciation mix is a critical factor. Do Indian companies understand the critical role that PR plays in the communication mix?