Doosra wins creative mandate for Indian Navy

Doosra Brand Communications (part of the Aegis Group) has won the creative duties for the Indian Navy. The agency won the account following a multi-agency pitch. A campaign will be rolled out soon with the objective of making a career as a naval officer attractive.

Zahir Mirza, director, Doosra Brand Communications, said, ‘’It is our honour and privilege to be associated with the Indian Navy. Our strategy and creative is focussed on the many unique advantages a career in the Navy has. This in terms of serving the nation, getting an opportunity to work with cutting edge technology, continuous self-development, and the facilities made available to officers and their families. We also stressed on the necessity not only to speak to potential candidates but also important influencers like their immediate family and friends. We are extremely motivated to deliver impactful communication that will do justice to an organisation as critical, distinguished and valued as the Navy. We have always believed in comprehensive creative solutions and this win is a vindication of our outstanding creative product.”