Campaign India Team
Jun 19, 2023

Duolingo English Test assigns its digital duties to Digitas India

Account won post a multi-agency pitch

Duolingo English Test assigns its digital duties to Digitas India
Duolingo English Test has appointed Digitas India for its digital duties. 
 
The agency will be responsible for the brand's digital, social, and on-ground activations. 
 
The account was won post a multi-agency pitch and will be handled by Digitas India's New Delhi office. 
 
Tara Kapur, marketing head India, Duolingo English Test, said, "Digitas has already been doing exciting work for our language learning app Duolingo in the market, and their understanding of our business really reflected in the way they presented their approach for the Duolingo English Test. The team has already hit the ground running, and I am looking forward to this being an impactful partnership for us in India. The decision-making period for students looking to study abroad is a critical one, and we believe that Digitas is the best partner to help us create meaningful work for our consumers.”
 
Sonia Khurana, chief operating officer, Digitas India, said, “This was a very exciting pitch for our team. We are thrilled to land the account! Duolingo English Test is a game-changer in the education sector and has improved accessibility to high-stakes testing for students. We look forward to creating compelling work that builds both the brand and business in India.”
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, mPokket, Royaloak, and more, in our weekly roundup.

2 hours ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

5 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

5 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.