Edelman India has announced the appointment of Ashish Pathak as executive creative director.
Pathak will be tasked with building a creative team and mentoring fresh talent. He will report to Tim Green, chief creative officer Edelman Asia-Pacific.
Pathak moves from Wunderman Thompson, where he was vice president and senior creative director.
Green said, “Ashish is a renowned creative across India and has several award-winning campaigns under his belt. He’s known for his creative talent, innovative ideas, and passion for producing work that touches a chord directly with people and culture. We are thrilled to have someone of his calibre come on board, as we continue to craft integrated communications solutions that earn audiences’ attention and make our clients stand out. Ashish has the perfect skill set to deliver on our value proposition, and I do not doubt that our India team will continue to scale new heights with him onboard.”
Rakesh Thukral, managing director, Edelman India, said, “I am excited that Ashish has joined us. His portfolio of work is commendable, and he will play a key role in injecting creative thinking into every communications brief. The integration of creative and strategy skillsets into digital, corporate and brand solutions in the earned space will enable us to address our client's challenges and needs. With Ashish at the creative helm, we look forward to unlocking even more powerful ideas and experiences for our clients.”
Pathak said, “The role of PR and communications has drastically evolved to provide holistic solutions for brands – solutions that earn attention for the brand and provide direction for setting paid strategies. The lines have blurred, but what doesn’t change is the power of an idea. I’m excited to join Edelman and collaborate with existing and prospective clients from across sectors to strengthen our storytelling approach, providing creative solutions for brand problems. Edelman’s renowned for its agility and nimbleness at producing award-winning work; the currency of earned media is what will be the driving force for the work we will look to create.”
In a career spanning over 19 years, he has also worked with BBH and Ogilvy among others.
