PR Awards 2023: MSL India, Godrej Industries retain entrant and client of the year titles; Edelman wins Grand Prix

MSL India and Godrej retained their ‘entrant of the year’ and ‘brand of the year’ titles at the PR Awards 2023, which were held in Mumbai on 10 October.

 

MSL India’s tally included eight Gold, five Silver and nine Bronze metals.

 

Two of the Gold wins were for Skoda Auto India for the entries ‘Safety is Invisible...Till Tested: By Škoda Auto India’ and ‘Biggest year for Škoda Auto India’ respectively.  The other Gold wins were for JCB Literature Foundation’s ‘The JCB Prize for Literature 2022’, Tourism Australia’s ‘Come And Say G'day’, Livogen’s ‘Na Na Anemia Bus Yatra’, Neurobion’s ‘Feel Life’, Bill & Melinda Gates Foundation’s PM #TBMuktBharatAbhiyaan and Amway India’s ‘Reputation/Crisis Management Campaign’.

 

Godrej Industries and Associated Companies won the ‘client of the year’ accolade with a total of 18 wins, which included seven Gold, seven Silver and four Bronze. Two Gold wins came for the entry titled ‘SCENTsational Experiences using Mobile Polygon Technology’ for Godrej Aer and ‘Godrej Food Trends Report’ for Godrej Vikhroli Cucina. The company won a Gold each for Godrej Expert Rich Crème’s ‘#KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas’, Godrej Agrovet’s ‘Mission Red Gram by Godrej Agrovet’ and Godrej L'Affaire’s ‘#BeatPlasticPollution’.

 

Edelman finished second among the year's entrants with a Grand Prix, seven Gold, two Silver and five Bronze Metals.

 

The Grand Prix was for KFC India’s ‘Kshamata - #SpeakSign’ in the ‘Cause-Related - Diversity & Inclusion’ category. It also won five Gold for Tata Starbucks’ ‘It Starts With Your Name’ entry. The other Gold wins came for Mountain Dew’s ‘Democratising Courage in the World’s Largest Democracy’.

 

Genesis BCW bagged three Gold, two Silver and five Bronze metals to end third on the entrant tally. The Gold wins were for BisCafe’s ‘#CoffeeKaBetterHalf’, Otrivin’s ‘Pollution Capture Pencils’ and Godawan Artisanal Single Malt’s ‘The Story of Godawan - The Spirit of the Desert’.

 

Aditya Birla Group won two Gold, a Silver and a Bronze. The Gold win was for its entry ‘Duniya Gol Hai’, and its entry titled ‘Big on Communication’ was the winner in the ‘PR Team of the Year (Corp Comm)’ category.

 

Weber Shandwick won a Gold each for ABB India’s ‘Protecting Paradise’ and Abbott’s ‘The Next Chapter’.

 

Avian WE won a total of 14 metals, a tally which consisted of two Gold, eight Silver and four Bronze. The Gold wins came for NITI Ayog’s ‘The Atal Tinkering Labs Marathon: Inspiring India to Cultivate Neoteric Innovators’ and Indian Leadership Forum Against Trafficking.

 

The other Gold winners of the night were:

 

Archetype for Indeed’s ‘Let Jobs Find You With Indeed’.

 

Egis India’s Bhaskar Majumdar in the ‘Corp Comm Head of the Year’ category.

 

Godrej & Boyce for ‘Celebrating 125 Years of One of India’s Most Iconic Brands’.

 

Media Mantra in the ‘PR Team of the Year (Agency)’.

 

On Purpose in the ‘Best Culture of the Year’ category for ‘The Change Must Begin Within’.

 

Siemens Healthineers in the ‘Diversity & Inclusion Company of the Year’ for ‘Pride Month 2023’.

 

Sony Sports Network for ‘All that wins is not cricket - Commonwealth Games 2022’.

 

Entrant Company	Entry Category	Title	Brand	Metal
RF Thunder	Campaign Arts, Entertainment & Media	Lionsgate has got G.A.M.E. (Greatest Action Movie Ever)	Lionsgate India	Silver
MSL India	Campaign Arts, Entertainment & Media	The JCB Prize for Literature 2022	JCB Literature Foundation - The JCB Prize for Literature	Gold
MSL India	Campaign Arts, Entertainment & Media	Lights, Camera, MUBI!	MUBI	Bronze
MSL + NCC	Campaign Automotive and Transportation	Biggest year for Škoda Auto India	Škoda Auto India	Gold
Adfactors PR	Campaign Automotive and Transportation	Go Far For Your Squad	Go Far	Bronze
Value360 Group	Campaign Automotive and Transportation	The Lap of Luxury - When Experience meets thrill	Audi India	Silver
Godrej Industries Limited & Associate Companies	Campaign B2B	#coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone	Godrej Professional	Silver
MSL India	Campaign Best Brand Strategy	LALIGA - A new era begins	LALIGA India	Bronze
MSL India+ NCC	Campaign Best Brand Strategy	Safety is Invisible...Till Tested: By Škoda Auto India	Škoda Auto India	Silver
Edelman India Private Limited	Campaign Best Brand Strategy	Starbucks - It Starts With Your Name	TATA Starbucks	Gold
Current Global	Campaign Best Brand Strategy	Perfectly Yours	Hyatt India Consultancy Private Ltd	Silver
MSL India	Campaign Best Brand Strategy	The World Is Yours To Take	Budweiser (AB InBev)	Bronze
Godrej Industries Limited & Associate Companies	Campaign Best Creative Idea	#KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas	Godrej Expert Rich Creme	Bronze
Edelman India	Campaign Best Creative Idea	Starbucks - It Starts With Your Name	TATA Starbucks	Gold
Media Mantra	Campaign Best Creative Idea	#BrewingCoffeeIndustry	Barista	Silver
Godrej Industries Limited & Associate Companies	Campaign Best Event Activation	India Food & Beverages Award 2022	Godrej Vikhroli Cucina	Bronze
MSL + NCC	Campaign Best Event Activation	Safety is Invisible...Till Tested: By Škoda Auto India	Škoda Auto India	Gold
Media Mantra	Campaign Best Event Activation	ELECRAMA 2023: Powering the Future of Energy	Indian Electrical and Electronics Manufacturers' Association (IEEMA)	Silver
MSL India	Campaign Best use of Advocates/Influencers/Celebrities	Come And Say G'day	Tourism Australia	Gold
MSL India	Campaign Best use of Advocates/Influencers/Celebrities	Dove Men+Care Launch In India	Dove Men+Care	Silver
Adfactors PR	Campaign Best use of Advocates/Influencers/Celebrities	Transforming Pet Care in India: One Paw at a Time - The Drools Story	Drool Pet Food	Bronze
Mondelez India Pvt. Ltd.	Campaign Best use of Advocates/Influencers/Celebrities	Bring Back 2011	Oreo	Bronze
Genesis BCW	Campaign Best use of Advocates/Influencers/Celebrities	Biscafe - #CoffeeKaBetterHalf	BisCafe	Gold
Godrej Industries Limited & Associate Companies	Campaign Best Use of Analytics	The India Snacking Report - Yummy use of research to launch a frozen no-preservative snack	Godrej Yummiez	Bronze
Ruder Finn	Campaign Best use of Content	Changing The World Through Digital Experiences	Adobe	Silver
Godrej Industries Limited & Associate Companies	Campaign Best use of Content	Godrej Food Trends Report	Godrej Vikhroli Cucina	Gold
Edelman India	Campaign Best use of Content	Starbucks - It Starts With Your Name	TATA Starbucks	Silver
Organic by MSL	Campaign Best use of Content	#ShushTheHush - Bleed Shamelessly	Bill & Melinda Gates Foundation	Bronze
Edelman India	Campaign Best Use of Digital	DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY	Mountain Dew	Bronze
Godrej Industries Limited & Associate Companies	Campaign Best Use of Social Media	Vibe with Varun	Vikhroli Cucina	Bronze
Edelman India Private Limited	Campaign Best Use of Social Media	Starbucks - It Starts With Your Name	TATA Starbucks	Gold
Weber Shandwick India	Campaign Best Use of Social Media	#FlexibleIs	LinkedIn India	Silver
Avian WE	Campaign Best use of Virtual Platforms ( B2C)	#Find_Life when #AmazonSeLiya (Great Indian Festival’22)	Amazon India	Silver
Current Global	Campaign Best Video Story-Telling	Perfectly Yours	Hyatt India Consultancy Private Ltd	Bronze
Archetype	Campaign Brand Development (Product)	Making Slack the ‘OG’ of Workplace Collaboration	Slack	Bronze
Godrej Industries Limited and Associated Companies	Campaign Brand Development (Product)	LAUNCH OF PYNA - REDEFINING THE COTTON HERBICIDES MARKET IN INDIA	Godrej Agrovet Limited	Silver
Godrej Industries Limited & Associate Companies	Campaign Brand Development (Product)	#KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas	Godrej Expert Rich Creme	Gold
Edelman India Private Limited	Campaign Brand Development (Service)	Starbucks - It Starts With Your Name	TATA Starbucks	Gold
Godrej Properties Ltd	Campaign Cause-Related - Diversity & Inclusion	W-INCLUSIVE - Taking D & I to the Next Level!	Godrej Properties Ltd.	silver
Current Global	Campaign Cause-Related - Diversity & Inclusion	#FlexibleIs	LinkedIn India	Bronze
Edelman India	Campaign Cause-Related - Diversity & Inclusion	KFC Kshamata - #SpeakSign	KFC India	Grand Prix
Edelman India Private Limited	Campaign Cause-Related - Diversity & Inclusion	Starbucks - It Starts With Your Name	Tata Starbucks Private Limited	Bronze
Edelman India	Campaign Cause-Related - Diversity & Inclusion	CyberShikshaa	Microsoft India	Bronze
20:20MSL	Campaign Cause-Related - Public Awareness	Na Na Anemia Bus Yatra	Livogen	Gold
Genesis BCW	Campaign Cause-Related - Public Awareness	Pollution Capture Pencils	Otrivin	Gold
Avian WE	Campaign Cause-Related - Public Awareness	Reach Each Child	Reckitt	Silver
Godrej Industries Limited and Associated Companies	Campaign Cause-Related - Public Awareness	Mission Red Gram by Godrej Agrovet	Godrej Agrovet Limited	Gold
Aditya Birla Group	Campaign Cause-Related - Public Awareness	#HumneZeroScoreKiya	Aditya Birla Group	Bronze
Viacom18 Media Pvt Ltd	Campaign Cause-Related - Public Awareness	Har Ghar Tiranga	Viacom18	Bronze
Genesis BCW	Campaign Consumer Launch	The Story of Godawan - The Spirit of the Desert	Godawan Artisanal Single Malt	Silver
Avian WE	Campaign Consumer Launch	Launch of Sunfeast SuperMilk Biscuits	ITC Sunfeast	Bronze
Edelman India Private Limited	Campaign Consumer Launch	Starbucks - It Starts With Your Name	TATA Starbucks	Gold
MSL India	Campaign Corporate Branding	LALIGA - A new era begins	LALIGA India	Bronze
Genesis BCW	Campaign Corporate Branding	Britannia Project Total Foods	Britannia	Silver
Godrej & Boyce	Campaign Corporate Branding	Celebrating 125 Years of One of India’s Most Iconic Brands	Godrej & Boyce	Gold
Godrej Industries Limited & Associate Companies	Campaign Corporate Publications	Godrej Food Trends Report	Godrej Vikhroli Cucina	Gold
Weber Shandwick India	Campaign Corporate Social Responsibility	Protecting Paradise	ABB India	Gold
Avian WE	Campaign Corporate Social Responsibility	Together for Tomorrow! Enabling People	Together for Tomorrow! Enabling People	Silver
Avian WE	Campaign E-Commerce	#Find_Life When #AmazonSeLiya (Great Indian Festival '22)	Amazon India	Silver
MSL India	Campaign Environmental	Building a better life - added strides towards sustainability	Lodha (Macrotech Developers)	Bronze
Aditya Birla Group	Campaign Environmental	Duniya Gol Hai	Aditya Birla Group	Gold
Edelman India	Campaign Environmental	Pledges to Progress	Microsoft India	Silver
MSL India	Campaign Experiential PR	BudXLolla	Budweiser	Silver
Edelman India	Campaign Experiential PR	DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY	Mountain Dew	Bronze
Godrej Industries Limited & Associate Companies	Campaign Experiential PR	SCENTsational Experiences	Godrej aer	Gold
Godrej Industries Limited & Associate Companies	Campaign Fashion and Beauty	#coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone	Godrej Professional	Silver
Edelman India	Campaign FMCG	Muesli Magic: Quaker's Secret to an Unskippable Breakfast	Quaker	Bronze
Godrej Industries Limited & Associate Companies	Campaign FMCG	#KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas	Godrej Expert Rich Creme	Silver
Godrej Industries Limited & Associate Companies	Campaign Health & Wellness	Cracking Down on Danger - The toxic and illegal Mosquito Repellent Incense Sticks	Goodknight	Silver
Weber Shandwick India	Campaign Healthcare: Ethical	The Next Chapter	Abbott	Gold
Edelman India	Campaign Influencer Marketing	DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY	Mountain Dew	Gold
MSL India	Campaign Influencer Marketing	Come And Say G'day	Tourism Australia	Bronze
MSL India	Campaign Influencer Marketing	Pamper That Pout	Vaseline	Silver
Value360 Group	Campaign Integrated Marketing	The Lap of Luxury - When Experience meets thrill	Audi India	Silver
Viacom18 Media Pvt. Ltd.	Campaign Integrated Marketing	Sonic Revolution: Creating Global Rap Gods	MTV India	Bronze
PR Pundit	Campaign Integrated Marketing	DELICIOUS DESIGN PROJECT	GLENMORANGIE - SINGLE MALT	Bronze
20:20MSL	Campaign Integrated Marketing	Feel Life	Neurobion	Gold
Aditya Birla Group	Campaign Internal Communications	Driven by Purpose	Aditya Birla Group	Silver
Vistara – TATA SIA Airlines	Campaign Internal Communications	Culture Credo by Vistara	TATA SIA Airlines	Bronze
Adfactors PR	Campaign Media Relations	A Towering Success	Godrej Properties ltd.	Bronze
Genesis BCW	Campaign Media Relations	Breaking the norm, #LollaIndia takes Asia by storm	BookMyShow	Silver
Adfactors PR	Campaign Media Relations	Visionary Leader Drives Consistent and Remarkable  Growth and Shapes a New Narrative	Aditya Birla Group	Silver
MSL India	Campaign Media Relations	Tiki	Tiki- A Real Place for Real Talents	Bronze
Set India	Campaign Media Relations	All that wins is not cricket - Commonwealth Games 2022 (CWG)	Set India	Bronze
Genesis BCW	Campaign Media Relations	Sports Has a Different Address	Viacom18 Sports	Silver
Archetype	Campaign Media Relations	Let Jobs Find You With Indeed	Indeed	Gold
RF Thunder	Campaign Media Relations	Lionsgate has got G.A.M.E. (Greatest Action Movie Ever)	Lionsgate India	Silver
Chase India	Campaign Non-Profit	EdelGive Foundation - Udyamstree Campaign	EdelGive Foundation	Silver
Chase India	Campaign Non-Profit	Indian Leadership Forum Against Trafficking	Indian Leadership Forum Against Trafficking	Silver
Avian WE	Campaign Non-Profit	Sabka Haq Swachhta	NFSSM Alliance	Bronze
Genesis BCW	Campaign PR Event	Walkers & Co	Diageo India	Bronze
Godrej Industries Limited & Associate Companies	Campaign PR Event	Godrej Food Trends Report	Godrej Vikhroli Cucina	Silver
Avian WE	Campaign PR Event	Launch of Terminal 2	BIAL	Bronze
PR Pundit	Campaign PR Event	Bestseller Linking Road Store Re-Launch	Bestseller	Bronze
Value360 Group	Campaign Promotional Activity	The Lap of Luxury - When Experience meets thrill	Audi India	Bronze
Genesis BCW	Campaign Promotional Activity	The Story of Godawan - The Spirit of the Desert	Godawan Artisanal Single Malt	Gold
Chase India	Campaign Public Affairs	Indian Leadership Forum Against Trafficking	Indian Leadership Forum Against Trafficking	Gold
Godrej Industries Limited & Associate Companies	Campaign Public Affairs	Cracking Down on Danger - The toxic and illegal Mosquito Repellent Incense Sticks	Goodknight	Silver
Genesis BCW	Campaign Public Education	#TheMOSTNobleAct	Human Care Medical Charitable Trust/Manipal Hospitals, Dwarka	Silver
Avian WE	Campaign Public Education	Be The Change for TB	Johnson & Johnson	Bronze
Organic by MSL	Campaign Public Sector	PM #TBMuktBharatAbhiyaan	Bill & Melinda Gates Foundation	Gold
Avian WE	Campaign Public Sector	The Atal Tinkering Labs Marathon: Inspiring India to Cultivate Neoteric Innovators	NITI Aayog	Gold
Ruder Finn	Campaign Public Sector	New Starts with You	Education New Zealand	Bronze
Avian WE	Campaign Reputational and Issues Management	OYO FOR ALL	OYO	Silver
MSL India	Campaign Reputational and Issues Management	Reputation/ Crisis Management Campaign	Amway India	Gold
MSL India (PCA)	Campaign Reputational and Issues Management	Amazon Smart Store	Amazon Pay Smart Store	Silver
Godrej Industries Limited and Associate Companies	Campaign Sponsorship & Brand Partnership	#BeatPlasticPollution	Godrej L'Affaire	Gold
MSL India	Campaign Sports	Building India's Sports Tech Titan	Dream Sports	Bronze
Genesis BCW	Campaign Sports	Sports Has a Different Address	Viacom18 Sports	Bronze
Set India	Campaign Sports	All that wins is not cricket - Commonwealth Games 2022 (CWG)	Set India	Gold
Media Mantra	Campaign Sports	India ka Apna Gaming App ‘Yahan Har koi Jeetega’	Super4	Bronze
Godrej Industries Limited & Associate Companies	Campaign Technology	SCENTsational Experiences using Mobile Polygon Technology	Godrej aer	Gold
Edelman India	Campaign Technology	DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY	Mountain Dew	Gold
Kaizzen	Campaign Technology	Addverb – The Tech Titans: Championing Automation in Warehousing	Addverb	Bronze
Ruder Finn	Campaign Technology	Unraveling the AI Enigma with Findability Sciences	Findability Sciences	Bronze
Avian WE	Campaign Technology	Together for Tomorrow! Enabling People	Samsung India	Silver
Edelman India Pvt Ltd	People & Team Best Culture of the Year	Best Culture of the Year	NA	Runner-up
ON PURPOSE	People & Team Best Culture of the Year	The Change Must Begin Within - ON PURPOSE	ON PURPOSE	Gold
ON PURPOSE	People & Team Diversity & Inclusion Company of the Year	The Change Must Begin Within - ON PURPOSE	ON PURPOSE	Runner-up
Siemens Healthineers	People & Team Diversity & Inclusion Company of the Year	PRIDE Month 2023	Siemens Healthineers	Gold
Media Mantra	People & Team PR Agency Head of the Year	--	Pooja Pathak	Runner-up
Egis India	People & Team PR Corp Comm Head of the Year	not applicable	not applicable	Gold
Media Mantra	People & Team PR Team of the Year (Agency)	Creating a New You	Media Mantra	Gold
ON PURPOSE	People & Team PR Team of the Year (Agency)	From start-up to scale-up. A year of bold choices	ON PURPOSE	Runner-up
Aditya Birla Group	People & Team PR Team of the Year (Corp Comm)	Big on Communication	Aditya Birla Group	Gold
Viacom18 Media Pvt Ltd	People & Team PR Team of the Year (Corp Comm)	Communications Team of the Year	Viacom18	Runner-up
Kaizzen	People & Team Young PR Professional of the Year (Agency)	Tanya Shandilya	Tanya Shandilya	Runner-up