Campaign India Team
Aug 04, 2022

Emami gets Katrina Kaif for Mantra Masala

Aims to reach out to audiences pan India across age groups

Emami gets Katrina Kaif for Mantra Masala
Emami Agrotech, the food arm of the business conglomerate Emami Group has announced the appointment of actor Katrina Kaif as brand ambassador for its spice range, Mantra Masala. 
 
With this association, the brand aims to reach out to audiences pan India across age groups. Furthermore, the brand will roll out a campaign featuring Kaif for Mantra Masala. 
 
Jayant Goenka, director, Emami Group, said, “We are extremely elated to be associated with Katrina Kaif, one of the leading and vibrant actors of Indian cinema. We believe that she is a perfect fit for Mantra Masala as her credibility, hard work and commitment resonate with the values of our brand.  We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of a spice brand. We have also drawn up aggressive marketing plans for Mantra and target to reach around 25 lac outlets (both direct and indirect) by next three years.”
Source:
Campaign India

Related Articles

Just Published

2 days ago

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

2 days ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

2 days ago

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

2 days ago

Dazzle, sparkle, sell: Brands fire their creativity ...

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.