Campaign India Team
Mar 13, 2019

Famous Innovations bags the Sporto account

The athleisure brand was won post a multi-agency pitch

Famous Innovations bags the Sporto account
Sporto, an athleisure brand from the house of J G Hosiery, has appointed Famous Innovations as its AOR. The mandate includes complete brand strategy, creative and social media, and was awarded post a multi-agency pitch. The agency had on-boarded Zoiro, a men's innerwear brand from the same group last year.
 
Raj Kamble, founder and CCO, Famous Innovations said, "The athleisure category has really made its mark in the last few years in India and is growing aggressively. The products from Sporto are truly world-class and innovation is at the core of the company, which excites us about the brand. We look forward to creating work that reflects the same innovative spirit.”
 
Navinn Seksaria, managing director, J G Hosiery said, "Famous came to the table with great creative energy and passion. With the athleisure trend going mainstream, we are competing with global heavyweights and hope to do some disruptive work that helps us cut through."
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

20 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

20 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

20 hours ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.