FCB Ulka Group appoints Suman Srivastava as chief strategy officer
Marketing Unplugged, founded by Srivastava, enters into an alliance with FCB Ulka
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Marketers bet big on brand-building, not just quick ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
What will it really take for adland to divest from ...
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.