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Campaign India Bookshelf brings you a selection of books that you can curl up with, this weekend. We list three choices this week - Kabul Disco, Superfreakonomics and The Men Who Stare at Goats. Each is different from the other in genre, treatment and storytelling. And we assure you, each one is a page-turner. So, happy reading and enjoy your weekend! Do use the comments box below to share details of any gems you've recently found at the bookstore!
Contact Customer Support at
[email protected]
or call+91 22 69489600
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The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.