Campaign India Team
Mar 09, 2010

My weekend plan: Mansi Trivedi, Saatchi & Saatchi

Apologies for working in the advertising industry and yet stealing from Alicia Keys' song 'New York state of mind' but if we can name our film industry Bollywood, we are allowed to morph any international term to fit our needs, right?This weekend is meant to be special. Since I arrived in Mumbai, India, this is my first weekend dedicated to exploring the cultural muse that the city offers. I’ve spent the last couple of weekends either trying to shrug off the jet lag or trying not to miss bagels for breakfast.

My weekend plan: Mansi Trivedi, Saatchi & Saatchi

Apologies for working in the advertising industry and yet stealing from Alicia Keys' song 'New York state of mind' but if we can name our film industry Bollywood, we are allowed to morph any international term to fit our needs, right?

This weekend is meant to be special. Since I arrived in Mumbai, India, this is my first weekend dedicated to exploring the cultural muse that the city offers. I’ve spent the last couple of weekends either trying to shrug off the jet lag or trying not to miss bagels for breakfast.

I’ve also spent the last two weeks whining or humoring the woes of a local train traveller during peak time. From grabbing pictures of tacky posters or illicit graffiti that hug ladies first class compartments that talk about sucking to getting my pretty white shoes spat in red by a trespasser. I thought I’d seen it all. But this weekend is an attempt to right the wrongs and bring another side of Mumbai to life.

I plan on starting with a morning run in my local park and ending the day drinking wine at Juhu's wine bar. It’s been a while since I sipped on a good, dry Merlot. I've already announced my plans for the Hamlet at Prithvi's and pani puri in Chowpatty on Twitter.

Sunday will be spent reading in a good spot in Mumbai. I am adamant about my plans of reading anywhere but at home. So, suggestions are welcome. I also plan to avoid being looked at as the creepy girl who sits by herself on a humid Sunday afternoon so indoor suggestions are welcome.

Sunday will also be spent indulging in my mom’s lunch specials, which include guilt-less eating which ranges from Srikhand to Wadas.

Mumbai, I hope to buddy-up with you this weekend. I hope you let me.

(Mansi Trivedi is associate account director - planning, Saatchi & Saatchi)

Source:
Campaign India

Related Articles

Just Published

9 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

9 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

9 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

10 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.