Campaign India Team
Mar 07, 2018

FoxyMoron to handle Aditya Birla Capital's digital

The account was won post a multi-agency pitch

FoxyMoron to handle Aditya Birla Capital's digital
FoxyMoron has bagged the digital duties for Aditya Birla Capital and its Home Finance, SME Finance, Corporate Finance, Personal Finance, Wealth Management and Life Insurance businesses. The account was won following a multi-agency pitch. The agency had previously worked on a campaign titled #DearMoney for Aditya Birla Capital
 
The agency is mandated with formulating the creative strategy, content creation and design across social media and digital platforms for the businesses. 
 
Ajay Kakar, CMO, Aditya Birla Capital, said, “Our brand purpose is to provoke people for them to self-realise their needs. We are here to empower individuals to protect what they value; to invest so they can live a life they aspire to live; and to finance their dreams, needs and desires. And we see the digital medium as a huge enabler that can help us achieve this. Having worked with FoxyMoron during our brand launch, we have found them to be a perfect fit for the ABCL brand, in our digital journey towards being a brand synonymous with empathy, simplicity and top performance.”
 
Pratik Gupta, co-founder, FoxyMoron, said, “It is amazing to be able to work with India's leading financial services company that has a clear vision to consolidate, communicate and simplify money for the common man. With ABC, we are reshaping the way finance is perceived in the digital spectrum. We're excited about the work we’re doing and have in the pipeline with all seven brands. Additionally, to be able to consolidate a brand like ABC across our content and technology verticals validates our quest to do more and build long-term relationships with our clients.”  
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

3 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.