Joshua Gornell
Mar 22, 2024

From ‘credible?’ to ‘incredible!’: Measuring influencers' influence

Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear

Joshua Gornell, head of Commercial Paid Social at EssenceMediacom, unpacks exactly how brands can ensure their influencer marketing investments bear fruit in a measurable, tangible way

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