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Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear
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The platform combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.