A look-back at 2017 to warm up to this year's festival
Goafest 2018 kicks off later today with sessions featuring Kashyap Vadapalli, chief marketing officer and head of new business, Pepperfry and Yog Rishi Baba Ramdevji.
It will be followed by the Publisher and Media Abby awards later in the evening.
Before coverage for this year's festival begins, it's time to look back at some of the coverage from 2017.
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The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
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Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.
The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?
Sandiip Kapur, founder and managing director of Promodome Communications tells us through what a day in his life typically looks like.
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