Leo Burnett India was the most awarded agency on the third and final day of the Abbys being distributed at Goafest 2022.
The agency won a total of 34 Abbys which included two Gold, 12 Silver and 20 Bronze.
FCB Group India won six Gold metals, the most by any agency. The agency also won nine Silver and seven Bronze.
Famous Innovations won a Grand Prix for Radio Zindagi's 'The Applegram' in the OOH/Ambient Media category. The agency also won two Gold. 11 Silver and five Bronze metals.
Leo Burnett India was also the 'Brand Activation Agency of the Year'.
Cheil India won the 'Branded Content and Entertainment Agency of the Year' title.
Here are the winners by category: (consolidated table to follow)
Brand Activation
FCB Group India won the only Gold in this category. The entry titled 'Punishing Signal' for Mumbai Police won the accolade.
| Agency | Bronze | Silver | Gold | Grand Prix | Total Metals | Total Points |
| VMLY&R | 1 | 1 | 6 | |||
| Leo Burnett India | 5 | 2 | 7 | 32 | ||
| Famous Innovations | 1 | 1 | 1 | 10 | ||
| Cheil India | 1 | 1 | 2 | 10 | ||
| FCB Group India | 1 | 1 | 8 |
Branded Content and Entertainment
Enormous Brands ('Christmas - Bodo Din, Bodo' for Winkies), FCB India ('The Punishing Signal' - Mumbai Police), Grey Group ('Shaving Stereotypes' - Gillette India) and Mindshare ('Apno ko Apnaao' for Brooke Bond Red Label), bagged a Gold each.
Cheil India won the 'Branded Content and Entertainment Agency of the Year' title, with four Silver and Bronze each.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Enormous Brands | 1 | 1 | 2 | 14 | ||
| Think and Learn | 1 | 1 | 6 | |||
| Handyyman | 1 | 1 | 2 | 10 | ||
| Cheil India | 4 | 4 | 8 | 40 | ||
| Madison Media | 3 | 3 | 12 | |||
| Mindshare | 1 | 1 | 8 | |||
| Tribes Communications | 2 | 1 | 3 | 14 | ||
| The Glitch | 1 | 1 | 4 | |||
| Signpost India | 1 | 1 | 4 | |||
| FCB Group India | 1 | 1 | 2 | 14 | ||
| SoCheers | 1 | 1 | 4 | |||
| Grey Group | 1 | 1 | 2 | 14 | ||
| Leo Burnett | 1 | 1 | 4 | |||
| Creativeland Asia | 1 | 1 | 4 |
AV - Digital
FCB India bagged three Gold metals in this category. They came for Mumbai Police's 'The Punishing Signal', UN Aid's 'The Mirror #SeeMeAsIAm' and Tata Trust's 'Two Bins, Life Wins'.
Leo Burnett won a Gold, three Silver and four Bronze. The Gold win was for Jeep's 'Democract' campaign.
Grey Group won a Gold, two Silver and four Bronze. The Gold Abby came was for Gillette India's 'Shaving Stereotypes - Barbershop Girls of India'.
Enormous Brands also won a Gold. It came for Jaquar's 'Bath & Lights' campaign. The agency also won a Silver and four Bronze.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Enormous Brands | 4 | 1 | 1 | 6 | 30 | |
| FCB Group India | 2 | 3 | 3 | 8 | 50 | |
| Grey Group | 4 | 2 | 1 | 7 | 36 | |
| Leo Burnett | 4 | 3 | 1 | 8 | 38 | |
| Sideways Consulting | 1 | 1 | 6 | |||
| Cheil India | 2 | 2 | 12 | |||
| The Script Room | 1 | 1 | 4 | |||
| Wirality Media | 2 | 2 | 8 | |||
| Creativeland Asia | 5 | 5 | 20 | |||
| Think and Learn | 1 | 1 | 4 |
AV - TV and Cinema
Enormous Brands won two Gold metals in this category. Both were for Jaquar's 'Bath & Lights' campaign. The agency also won three Silver and five Bronze.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Enormous Brands | 2 | 1 | 2 | 5 | 26 | |
| Leo Burnett | 5 | 3 | 8 | 38 | ||
| FCB Group India | 1 | 1 | 6 | |||
| The Script Room | 2 | 2 | 12 | |||
| Creativeland Asia | 2 | 2 | 4 | 20 |
Green Abby
VMLY&R won the only Gold in this category. The win was for Maxx Flash's 'The Killer Pack'.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| VMLY&R | 1 | 8 | ||||
| Famous Innovations | 1 | 6 | ||||
| Alok Nanda & Company | 1 | 4 |
Integrated
Grey won the only Gold in this category for Gillette India's 'Shaving Stereotypes - The Barbershop Girls of India'.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Mindshare | 2 | 2 | 8 | |||
| Havas WW | 1 | 1 | 6 | |||
| FCB Group India | 1 | 1 | 2 | 10 | ||
| Cheil India | 2 | 2 | 8 | |||
| Leo Burnett | 1 | 1 | 6 | |||
| Grey Group | 1 | 1 | 2 | 12 | ||
| Creativeland Asia | 1 | 1 | 4 |
OOH - Ambient Media
Famous Innovations bagged a Grand Prix in this category. The win came for Radio Zindagi's 'The Applegram'. It also won a Gold Abby for Tadoba Wildlife Sanctuary and Irai Safari's 'Avoid human - defeat'.
Leo Burnett also won Gold for Spotifty's 'There is a Playlist for That'.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| FCB Group India | 1 | 2 | 3 | 16 | ||
| VMLY&R | 1 | 1 | 4 | |||
| Famous Innovations | 4 | 2 | 1 | 1 | 8 | 46 |
| Tribes Communications | 1 | 4 | ||||
| Leo Burnett | 1 | 8 | ||||
| Grey Group | 1 | 4 | ||||
| Laqshya Media Group | 1 | 4 | ||||
| Creativeland Asia | 1 | 4 |
Red Abby
Cheil India won a Gold for Mental Health's 'OOHO Replies'.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Cheil India | 1 | 1 | 8 | |||
| Leo Burnett | 1 | 1 | 4 |
Still - Craft
Famous Innovations won a Gold for Tadoba Wildlife Sanctuary and Irai Safari's 'Avoid human - defeat'. It also won three Silver metals.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Famous Innovations | 3 | 1 | 4 | 26 | ||
| Leo Burnett | 3 | 3 | 12 | |||
| Havas WW | 1 | 1 | 4 | |||
| FCB Group India | 2 | 2 | 8 |
Video Craft
Good Morning Films won five Gold, four Silver and two Bronze. Four of the Gold wins were for My Choices Foundation's 'Chotu' film. The other Gold win was for Asus' 'Asus ZenBook - Pro duo the edge of the world'.
Early Man Film won three Gold, two Silver and 10 Bronze. All the Gold wins were for Battlegrounds Mobile India's 'Machine Gun Mouth'.
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Early Man Film | 10 | 2 | 3 | 14 | 70 | |
| Good Morning Film | 2 | 4 | 5 | 11 | 72 | |
| Chrome Pictures Media | 1 | 1 | 4 | |||
| Grey Group | 1 | 1 | 4 | |||
| Hungry Films | 1 | 1 | 4 | |||
| Superfly Films | 1 | 1 | 6 | |||
| Think And Learn | 1 | 1 | 4 | |||
| Leo Burnett | 1 | 1 | 4 |
Young Abby
FCB Group India's 'Can and Imaginary Girl Help Real Children?' for Parle G won Gold. This was the only win in the category.
DE&I
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Superfly Films | 1 | 1 | 6 | |||
| Grey Group | 1 | 1 | 6 | |||
| FCB Group India | 1 | 1 | 2 | 10 |
Radio and Radio Craft
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Enormous Brands | 1 | 1 | 6 | |||
| Eggfirst Advertising & Design | 1 | 1 | 4 |
Still - Digital
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Cheil India | 1 | 1 | 6 | |||
| Leo Burnett | 1 | 1 | 2 | 10 | ||
| Havas WW | 1 | 1 | 6 |
Still - Print
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Leo Burnett | 1 | 1 | 6 | |||
| Famous Innovations | 4 | 4 | 24 | |||
| Havas WW | 3 | 1 | 4 | 18 |
Overall table for day three:
| Agency | Bronze | Silver | Gold | Grand Prix | Total | Total points |
| Enormous Brands | 6 | 4 | 4 | 14 | 80 | |
| FCB Group India | 7 | 9 | 6 | 22 | 120 | |
| Grey Group | 7 | 4 | 3 | 14 | 76 | |
| Leo Burnett | 20 | 12 | 2 | 34 | 168 | |
| Sideways Consulting | 1 | 1 | 6 | |||
| Cheil India | 7 | 8 | 1 | 16 | 84 | |
| The Script Room | 1 | 2 | 3 | 16 | ||
| Wirality Media | 2 | 2 | 8 | |||
| Creativeland Asia | 10 | 2 | 12 | 52 | ||
| Think and Learn | 2 | 1 | 3 | 14 | ||
| VMLY&R | 1 | 1 | 1 | 3 | 18 | |
| Famous Innovations | 5 | 11 | 2 | 1 | 19 | 114 |
| Handyyman | 1 | 1 | 2 | 10 | ||
| Madison Media | 3 | 3 | 12 | |||
| Mindshare | 2 | 1 | 3 | 16 | ||
| Tribes Communications | 3 | 1 | 4 | 18 | ||
| The Glitch | 1 | 1 | 4 | |||
| Signpost India | 1 | 1 | 4 | |||
| SoCheers | 1 | 1 | 4 | |||
| Superfly Films | 2 | 2 | 12 | |||
| Alok Nanda & Co | 1 | 1 | 4 | |||
| Havas WW | 4 | 3 | 7 | 34 | ||
| Laqshya Media Group | 1 | 1 | 4 | |||
| Eggfirst Advertising & Design | 1 | 1 | 4 | |||
| Early Man Film | 10 | 2 | 3 | 15 | 76 | |
| Good Morning Films | 2 | 4 | 5 | 11 | 72 | |
| Chrome Pictures Media | 1 | 1 | 4 | |||
| Hungry Films | 1 | 1 | 4 |
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