On day two of Goafest 2023, Abby winners across seven categories were announced.
FCB Group India won the ‘direct specialist agency of the year’ and ‘public relations specialist agency of the year’ with a total of six Gold, six Silver and three Bronze wins across these categories.
In the ‘Direct’ category the Gold wins came for SOS Children’s Villages (Chatpat) and UNAIDS ‘Unbox Me’. Mindshare also won Gold for Dove’s Thumbstopping Beauty Biases.
In the PR category, three of FCB’s Gold wins were for SOS Children’s Villages (Chatpat). The other Gold came for Navneet Education’s ‘Tr. for Teacher’. In the category, VMLY&R won Gold for Unipads’ ‘Adeli’ and Leo Burnett won Gold for Whisper's 'The Missing Chapter'.
Mindshare won the ‘mobile specialist agency of the year’ and ‘technology specialist agency of the year’ with two Gold, four Silver and a Bronze across these categories. Mindshare’s entry for Dove titled ‘Thumbstopping Beauty Biases’ won a Gold each in the categories.
IBS Fulcro won Gold for Kotak General Insurance's 'The Text and Drive Challenge' in the 'Mobile' category.
Leo Burnett won Gold for Josh’s ‘Safe Swipe’ in the ‘technology’ category, as did Madison Media for Nicotex’s ‘Quit Smoking With Your Friend Nico’.
Leo Burnett was the only Grand Prix winner on the night. The agency also bagged three Gold, five Silver and four Bronze wins as it bagged the ‘digital specialist agency of the year’ title. Leo Burnett’s Grand Prix came for Airtel’s ‘175 Replayed’. The entry also won two Gold metals. The other Gold win came for Oreo’s ‘BringBack2011’.
Other Gold winners in this category were:
- Enormous (Asahi – Robbery)
- White Rivers Media (Sony Liv – Shark Tank India: Season 2)
- Wunderman Thompson (Exide – The Moving Canvas)
COG Culture won five Silver and eight Bronze metals as it took home the ‘design specialist agency of the year’ title. In this category, Leo Burnett dominated the Gold metals with two for Whisper’s ‘The Missing Chapter. The other Gold winner in the category was FCB India for Gomantak’s ‘Shubh Dahan’.
Zee Entertainment Enterprises won the ‘broadcaster of the year’ title with a Gold, six Silver and two Bronze. The Gold win was for ‘Dance Karnataka Dance – season 6’.
In this category, Culver Max Entertainment won four Gold metals. Three of the Gold wins were for Sony Entertainment Television, while the other was for ‘Bhoomige Bandha Bhagavantha’.
Viacom18 also bagged Gold for ‘The Office Chill Kind of Guy’.
All the winners from day two:
Category | Sub Category | Title | Brand | Winner | Metal |
08 Design | 08a: Design- Corporate / brand identity | The Code of CogCulture | Cog Culture | COG Culture | Bronze |
08 Design | 08a: Design- Corporate / brand identity | Brand identity for an architecture studio | KUL Studio | The Honest Illustrations | Bronze |
08 Design | 08a: Design- Corporate / brand identity | Brand Identity | The Class Of One | COG Culture | Bronze |
08 Design | 08a: Design- Corporate / brand identity | Brand Identity | One Dash | COG Culture | Bronze |
08 Design | 08a: Design- Corporate / brand identity | The A to Z of imagination | Foundree | Open Strategy & Design | Merit |
08 Design | 08a: Design- Corporate / brand identity | Testament of a great bakery: The crummbs. | Love Crummbs | Hyphen Communications | Merit |
08 Design | 08a: Design- Corporate / brand identity | Mahalaya | Reliance Jewels | Scarecrow M&C Saatchi | Merit |
08 Design | 08b: Design- Stationery | Brochure | Arigold | COG Culture | Silver |
08 Design | 08b: Design- Stationery | Stationery | The Class Of One | COG Culture | Silver |
08 Design | 08b: Design- Stationery | The Code of CogCulture | Cog Culture | COG Culture | Bronze |
08 Design | 08c: Design- Brochures, Catalogues and Annual Reports | The Lovefools menu - An Ode to Bandra. | The Lovefools | Hyphen Communications | Silver |
08 Design | 08c: Design- Brochures, Catalogues and Annual Reports | Direct Mail | Arigold | COG Culture | Silver |
08 Design | 08d: Design- Use of Design in Direct Mail | The Pink Ribbon Collection | American Oncology Institute | Havas Life Sorento | Silver |
08 Design | 08d: Design- Use of Design in Direct Mail | The Lovefools Invite - An Ode to Bandra | The Lovefools | Hyphen Communications | Bronze |
08 Design | 08d: Design- Use of Design in Direct Mail | Handwashing Kebabs | Lifebuoy | Mullenlowe Lintas Group | Merit |
08 Design | 08d: Design- Use of Design in Direct Mail | The Safety Wrap | Mumbai Traffic Police | FCB Group India | Merit |
08 Design | 08e: Design- Use of Design in Posters | SHUBH DAHAN | Gomantak Private Limited, Mudra Pratishthan | FCB Group India | Silver |
08 Design | 08e: Design- Use of Design in Posters | The Lovefools POSTERS- An Ode to Bandra | The Lovefools | Hyphen Communications | Bronze |
08 Design | 08f: Design- Publications, books, diaries, newspapers, magazines | The Code of CogCulture | Cog Culture | COG Culture | Bronze |
08 Design | 08f: Design- Publications, books, diaries, newspapers, magazines | TATA TEA GOLD TEA TABLE BOOK | Tata Tea Gold | Tree Design Pvt. Ltd. | Merit |
08 Design | 08g: Design- Calendars | Deck of Wonders 2023 | Tag | Tag India | Merit |
08 Design | 08i: Design- Packaging | Bleu Vegan Condoms | Bleu Condoms | Sharpener | Silver |
08 Design | 08i: Design- Packaging | 75 years of India’s Independence | Tata Tea Premium | Tree Design Pvt. Ltd. | Merit |
08 Design | 08l: Design- New Design for B2B products and services | The Code of CogCulture | Cog Culture | COG Culture | Silver |
08 Design | 08l: Design- New Design for B2B products and services | Mix | Arigold | COG Culture | Bronze |
08 Design | 08l: Design- New Design for B2B products and services | Brand Identity | One Dash | COG Culture | Merit |
08 Design | 08m: Design- Environment design | The Missing Chapter | P&G Whisper | Leo Burnett India | Gold |
08 Design | 08n: Design- Best Integrated Design Campaign | The Missing Chapter | P&G Whisper | Leo Burnett India | Gold |
08 Design | 08n: Design- Best Integrated Design Campaign | TCO1 | The Class Of One | COG Culture | Bronze |
08 Design | 08n: Design- Best Integrated Design Campaign | The Lovefools - An ode to Bandra | The Lovefools | Hyphen Communications | Bronze |
08 Design | 08n: Design- Best Integrated Design Campaign | Leaflet | Medharbour | COG Culture | Bronze |
08 Design | 08n: Design- Best Integrated Design Campaign | The A to Z of imagination | Foundree | Open Strategy & Design | Merit |
08 Design | 08n: Design- Best Integrated Design Campaign | Testament of a great bakery: The crummbs. | #N/A | Hyphen Communications | Merit |
08 Design | 08o: Design- Craft in Design - Use of Copywriting | The Lovefools menu- A written ode to Bandra | The Lovefools | Hyphen Communications | Silver |
08 Design | 08o: Design- Craft in Design - Use of Copywriting | Stationery | Arigold | COG Culture | Silver |
08 Design | 08p: Design- Craft in Design - Use of Typography | Typography as Design in Identity | KUL Studio | The Honest Illustrations | Bronze |
08 Design | 08p: Design- Craft in Design - Use of Typography | The Lovefools menu design - An Ode to Bandra | The Lovefools | Hyphen Communications | Bronze |
08 Design | 08p: Design- Craft in Design - Use of Typography | Mahalaya | Reliance Jewels | Scarecrow M&C Saatchi | Merit |
08 Design | 08q: Design- Craft in Design - Use of Illustration | SHUBH DAHAN | Gomantak Private Limited, Mudra Pratishthan | FCB Group India | Gold |
08 Design | 08q: Design- Craft in Design - Use of Illustration | The Moving Canvas | Exide | Wunderman Thompson India | Silver |
08 Design | 08q: Design- Craft in Design - Use of Illustration | CITY UNKNOWN | Siddhco. | Saurav Dasgupta | Bronze |
08 Design | 08q: Design- Craft in Design - Use of Illustration | Deck of Wonders 2023 | Tag | Tag India | Bronze |
08 Design | 08q: Design- Craft in Design - Use of Illustration | Leaflet | Medharbour | COG Culture | Merit |
08 Design | 08q: Design- Craft in Design - Use of Illustration | Khadak Restaurant in UK | Khadak | Sharpener | Merit |
08 Design | 08q: Design- Craft in Design - Use of Illustration | The Code of CogCulture | Cog Culture | COG Culture | Merit |
08 Design | 08s: Design- Craft in Design - Use of Mixed Media | Unbox Me | Unaids | FCB Group India | Merit |
08 Design | 08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product | SHUBH DAHAN | Gomantak Private Limited, Mudra Pratishthan | FCB Group India | Silver |
08 Design | 08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product | The Pink Ribbon Collection | American Oncology Institute | Havas Life Sorento | Silver |
08 Design | 08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product | Unbox Me | Unaids | FCB Group India | Merit |
09 Digital | 09Aa: Digital- Brand Website | TVS Motoverse | TVS Motor Company | Tagglabs Experiential Pvt Ltd | Bronze |
09 Digital | 09Ab: Digital- Brand Microsite | Chatpat | SOS Children's Villages India | FCB Group India | Bronze |
09 Digital | 09Ac: Digital- Brand Metaverse | First ever reusable & sustainable platform | Volvo Cars India | Mindshare | Bronze |
09 Digital | 09Ac: Digital- Brand Metaverse | Blenders Pride Glassware Fashion Tour Park | Blenders Pride Glassware Fashion Tour | Blink Digital | Bronze |
09 Digital | 09Ba: Digital- Social Media (Co-Creation/Crowd sourcing/Community Building) | How Old Were You? | Dove | Mindshare | Silver |
09 Digital | 09Ba: Digital- Social Media (Co-Creation/Crowd sourcing/Community Building) | Jeep Reel Rally | Jeep | Leo Burnett India | Merit |
09 Digital | 09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements) | Oreo #BringBack2011 | Oreo India | Leo Burnett India | Gold |
09 Digital | 09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements) | Tug of War Reel | Fevicol | Schbang | Bronze |
09 Digital | 09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements) | No Lights. Camera. Action | Samsung | Cheil Worldwide | Merit |
09 Digital | 09Bd: Digital- Integrated Social Media Campaign | Chatpat | SOS Children’s Villages India | FCB Group India | Silver |
09 Digital | 09Bd: Digital- Integrated Social Media Campaign | #KhelTumharaAkhadaHumara | Fantasy Akhada | Wirality Media Private Limited | Silver |
09 Digital | 09Bd: Digital- Integrated Social Media Campaign | Doritos Sizzlin' Hot | Doritos | Leo Burnett India | Bronze |
09 Digital | 09Bd: Digital- Integrated Social Media Campaign | #BeMyValenteer | Genesis Foundation | Step1 Advertising Pvt. Ltd. | Bronze |
09 Digital | 09Ca: Digital- Games (Online) | The Net Practice of Stock Trading | Upstox | Mindshare | Bronze |
09 Digital | 09Da: Digital- Technology (Utility /Tool) | Thumbstopping Beauty Biases | Dove | Mindshare | Bronze |
09 Digital | 09Db: Digital- Technology (Installations) | Legend | Mountain Dew | Flibbr Consulting | Bronze |
09 Digital | 09Db: Digital- Technology (Installations) | Dance For Good | Mahindra Racing | BBH Communications India Private Limited | Bronze |
09 Digital | 09Dc: Digital- Technology (Others) | Airtel 175 Replayed | Airtel | Leo Burnett India | Gold |
09 Digital | 09Dc: Digital- Technology (Others) | The Net Practice of Stock Trading | Upstox | Mindshare | Bronze |
09 Digital | 09E: Digital- Search Innovative approach to Search using paid search, Search Engine Optimization, etc. | The D Series Project | Reliance General Insurance | ^atom network | Bronze |
09 Digital | 09E: Digital- Search Innovative approach to Search using paid search, Search Engine Optimization, etc. | Century Ply - In The Search for Plywood Perfection | Century Ply | Sociowash Media Pvt. Ltd. | Bronze |
09 Digital | 09H: Digital- Best in Creator/Influencer Partnerships | Chatpat | SOS Children’s Villages India | FCB Group India | Silver |
09 Digital | 09H: Digital- Best in Creator/Influencer Partnerships | Petfluencers | Turtle Wax India | Step1 Advertising Pvt. Ltd. | Silver |
09 Digital | 09H: Digital- Best in Creator/Influencer Partnerships | Netflix Playback 2022 | Netflix | Creative Land Asia | Bronze |
09 Digital | 09H: Digital- Best in Creator/Influencer Partnerships | How Old Were You? | Dove | Mindshare | Bronze |
09 Digital | 09H: Digital- Best in Creator/Influencer Partnerships | #KhaliKaKhaaliCart | Swiggy Instamart | Schbang | Bronze |
09 Digital | 09H: Digital- Best in Creator/Influencer Partnerships | The Great Celebrity Hack | Burger King | Leo Burnett India | Bronze |
09 Digital | 09H: Digital- Best in Creator/Influencer Partnerships | Cheat The Heat | Doritos | Leo Burnett India | Merit |
09 Digital | 09I: Digital- Best in Moment Marketing | Safe Swipe | Josh | Leo Burnett India | Silver |
09 Digital | 09I: Digital- Best in Moment Marketing | Oreo #ThalaThalapathy | Oreo India | Leo Burnett India | Silver |
09 Digital | 09I: Digital- Best in Moment Marketing | THE NO PANTS PARADE | Lee India | Leo Burnett India | Silver |
09 Digital | 09I: Digital- Best in Moment Marketing | Oreo Red Velvet X Stranger Things | Oreo India | Leo Burnett India | Bronze |
09 Digital | 09I: Digital- Best in Moment Marketing | Netflix Playback 2022 | Netflix | Creative Land Asia | Bronze |
09 Digital | 09I: Digital- Best in Moment Marketing | Harsh Goenka Case Study | Fevicol | Schbang | Bronze |
09 Digital | 09I: Digital- Best in Moment Marketing | Thumbstopping Beauty Biases | Dove | Mindshare | Merit |
09 Digital | 09I: Digital- Best in Moment Marketing | Bolne Se Sab Hoga #Searchforchange | Google India | Mullenlowe Lintas Group | Merit |
09 Digital | 09J: Digital- Best in Platform Innovation | Thumbstopping Beauty Biases | Dove | Mindshare | Bronze |
09 Digital | 09J: Digital- Best in Platform Innovation | Interactive Pre Roll Game | Amazon India | Blink Digital | Bronze |
09 Digital | 09Kb: Digital- Online only video (single, 15s to 30s) | Robbery TVC | Asahi India Glass Limited | Enormous | Silver |
09 Digital | 09kc: Digital- Online only video (single, 30s to 60s) | Robbery TVC | Asahi India Glass Limited | Enormous | Gold |
09 Digital | 09kc: Digital- Online only video (single, 30s to 60s) | Promo Shark Tank India Season 2 - Coming soon | Sony LIV | White Rivers Media | Silver |
09 Digital | 09kc: Digital- Online only video (single, 30s to 60s) | Official Promo Shark Tank India Season 2 | Sony LIV | White Rivers Media | Silver |
09 Digital | 09kc: Digital- Online only video (single, 30s to 60s) | Data bahot badh gaya beta- Gym | DigiBoxx | Enormous | Bronze |
09 Digital | 09kc: Digital- Online only video (single, 30s to 60s) | Data bahot badh gaya beta- Mom & son | DigiBoxx | Enormous | Merit |
09 Digital | 09Kd: Digital- Online only video (single, above 60s) | The Missing Chapter - For Moms | P&G Whisper | Leo Burnett India | Silver |
09 Digital | 09Kd: Digital- Online only video (single, above 60s) | Cherrapunji ki Diwali | Netflix | Creative Land Asia | Silver |
09 Digital | 09Kd: Digital- Online only video (single, above 60s) | Oreo #BringBack2011 | Oreo India | Leo Burnett India | Silver |
09 Digital | 09Kd: Digital- Online only video (single, above 60s) | The Interview | Tanishq | Superfly films Pvt. Ltd. | Bronze |
09 Digital | 09Kd: Digital- Online only video (single, above 60s) | 23in23 | Axis Bank | Grey Group | Bronze |
09 Digital | 09Kd: Digital- Online only video (single, above 60s) | SilenceCancerNotTheFight | Netmeds | Grey Group | Bronze |
09 Digital | 09Kd: Digital- Online only video (single, above 60s) | Finance Without Bias | Axis Bank | Grey Group | Bronze |
09 Digital | 09Ke: Digital- Online only video (Campaign) | Shark Tank India Season 2 | Sony LIV | White Rivers Media | Gold |
09 Digital | 09Ke: Digital- Online only video (Campaign) | Robeery and summer TVC | Asahi India Glass Limited | Enormous | Bronze |
09 Digital | 09Ke: Digital- Online only video (Campaign) | Indian Stretchable Time - Campaign | Zepto | Law & Kenneth Saatchi & Saatchi Pvt Ltd | Bronze |
09 Digital | 09Ke: Digital- Online only video (Campaign) | #KhelTumharaAkhadaHumara | Fantasy Akhada | Wirality Media Private Limited | Bronze |
09 Digital | 09Ke: Digital- Online only video (Campaign) | Chatpat | SOS Children’s Villages India | FCB Group India | Bronze |
09 Digital | 09Ke: Digital- Online only video (Campaign) | The Missing Dulha Campaign | HDFC Life | LS Digital | Bronze |
09 Digital | 09L: Digital- Creative Use of Data | Airtel 175 Replayed | Airtel | Leo Burnett India | Gold |
09 Digital | 09N: Digital- Digital Craft - Data/ Analytics | Airtel 175 Replayed | Airtel | Leo Burnett India | Bronze |
09 Digital | 09P: Digital- Digital Craft - Creative use of Video | Airtel 175 Replayed | Airtel | Leo Burnett India | Grand Prix |
09 Digital | 09P: Digital- Digital Craft - Creative use of Video | Chatpat | SOS Children’s Villages India | FCB Group India | Silver |
09 Digital | 09P: Digital- Digital Craft - Creative use of Video | Finance Without Bias | Axis Bank | Grey Group | Bronze |
09 Digital | 09P: Digital- Digital Craft - Creative use of Video | The Missing Dulha Campaign | HDFC Life | LS Digital | Bronze |
09 Digital | 09P: Digital- Digital Craft - Creative use of Video | TAKE OFF - EOS R7 – Song of Birds | Canon India Private Limited | LS Digital | Bronze |
09 Digital | 09Q: Digital- Digital Craft - Creative use of Animation | The Moving Canvas | Exide | Wunderman Thompson India | Gold |
10 Mobile | 10A: Mobile- Mobile /Tablet Site | The Text And Drive Challenge Mobile Site | Kotak General Insurance | IBS Fulcro | Gold |
10 Mobile | 10A: Mobile- Mobile /Tablet Site | Rogue AI | Linc Ltd | BC Web Wise Pvt Ltd. | Merit |
10 Mobile | 10A: Mobile- Mobile /Tablet Site | A minute for nature . | Kirloskar Vasundhara | Centrick Marketing Solutions LLP | Merit |
10 Mobile | 10B: Mobile- Mobile/Tablet Apps | Thumbstopping Beauty Biases | Dove | Mindshare | Silver |
10 Mobile | 10C: Mobile- Mobile Technology | Thumbstopping Beauty Biases | Dove | Mindshare | Gold |
10 Mobile | 10C: Mobile- Mobile Technology | A DEEPFAKE VIDEO TO UNCOVER FAKE NEWS | WION | Grapes Digital Pvt. Ltd. | Bronze |
10 Mobile | 10C: Mobile- Mobile Technology | Aegon Life Print Innovation using QR Code | Aegon Life | Havas Worldwide India Pvt Ltd | Bronze |
10 Mobile | 10C: Mobile- Mobile Technology | QR to Qatar | adidas | Leo Burnett India | Bronze |
10 Mobile | 10C: Mobile- Mobile Technology | Unjam Bengaluru | The Times of India | Wunderman Thompson India | Merit |
10 Mobile | 10D: Mobile- Mobile Games | Whisper Sleep Quest | P&G Whisper | Leo Burnett India | Merit |
10 Mobile | 10E: Mobile- Mobile Messaging | Thumbstopping Beauty Biases | Dove | Mindshare | Silver |
10 Mobile | 10F: Mobile- Mobile video | Samsonite Rukmini Vijayakumar | Samsonite | Enormous | Silver |
10 Mobile | 10F: Mobile- Mobile video | Airtel 175 Replayed | Airtel | Leo Burnett India | Silver |
10 Mobile | 10F: Mobile- Mobile video | Samsonite Shivamani | Samsonite | Enormous | Silver |
10 Mobile | 10F: Mobile- Mobile video | #RarePair | Mia By Tanishq | Schbang | Bronze |
11 Technology | 11B: Technology- Best use of Technology for community management /building | Quit smoking with your friend Nico! | Nicotex | Madison World | Gold |
11 Technology | 11B: Technology- Best use of Technology for community management /building | Airtel 175 Replayed | Airtel | Leo Burnett India | Silver |
11 Technology | 11B: Technology- Best use of Technology for community management /building | The Net Practice of Stock Trading | Upstox | Mindshare | Silver |
11 Technology | 11B: Technology- Best use of Technology for community management /building | Rogue AI | Linc Ltd | BC Web Wise Pvt Ltd. | Silver |
11 Technology | 11B: Technology- Best use of Technology for community management /building | Safe Swipe | Josh | Leo Burnett India | Bronze |
11 Technology | 11B: Technology- Best use of Technology for community management /building | Amazon Se Liya | Amazon | Tribes Communications | Merit |
11 Technology | 11B: Technology- Best use of Technology for community management /building | Samsung Members - No Shake Cam | Samsung | Cheil Worldwide | Merit |
11 Technology | 11Da: Technology- Best use of Virtual Reality for Brand Experience | Kamaverse | Kamasutra Condoms | Madison World | Silver |
11 Technology | 11Da: Technology- Best use of Virtual Reality for Brand Experience | Amazon Se Liya | Amazon | Tribes Communications | Bronze |
11 Technology | 11Db: Technology- Best use of Virtual Reality on Gamification | Kamaverse | Kamasutra Condoms | Madison World | Bronze |
11 Technology | 11Ea: Technology- Best use of Augmented Reality for Brand Experience | Celebrating biodiversity, A Live AR experience. | Indian Oil | Laqshya Media Group | Bronze |
11 Technology | 11Ea: Technology- Best use of Augmented Reality for Brand Experience | Dance Deewane Juniors - Technology - Activation | Colors Viacom | Viacom 18 Media Private Limited | Bronze |
11 Technology | 11Eb: Technology- Best use of Augmented Reality on Gamification | Wall of Joy | Croma - A Tata Enterprise | Croma - A Tata Enterprise | Merit |
11 Technology | 11f: Technology- Best Creative use of Tech Innovation | Thumbstopping Beauty Biases | Dove | Mindshare | Gold |
11 Technology | 11f: Technology- Best Creative use of Tech Innovation | Rogue AI | Linc Ltd | BC Web Wise Pvt Ltd. | Silver |
11 Technology | 11f: Technology- Best Creative use of Tech Innovation | The Net Practice of Stock Trading | Upstox | Mindshare | Silver |
11 Technology | 11f: Technology- Best Creative use of Tech Innovation | First ever reusable & sustainable platform | Volvo Cars India | Mindshare | Bronze |
11 Technology | 11f: Technology- Best Creative use of Tech Innovation | Kamaverse | Kamasutra Condoms | Madison World | Merit |
11 Technology | 11g: Technology- Best Use of Voice Service in a digital platform/using digital technology. | Safe Swipe | Josh | Leo Burnett India | Gold |
11 Technology | 11h: Technology- Best use of influencer activity in a digital platform/using digital technology | Safe Swipe | Josh | Leo Burnett India | Bronze |
12 Direct | 12a: Direct- Direct Response - PRESS | The Wagh Bakri Laundry Insert | Wagh Bakri Tea Group | Setu Advertising Private Limited | Merit |
12 Direct | 12a: Direct- Direct Response - PRESS | CakeULator | HDFC Life | Leo Burnett India | Merit |
12 Direct | 12b: Direct- Direct Response - AV (TV Film/ YouTube Film/ Infomercial) | QR to Qatar | adidas | Leo Burnett India | Silver |
12 Direct | 12b: Direct- Direct Response - AV (TV Film/ YouTube Film/ Infomercial) | Tr. for Teacher | Navneet Education Limited | FCB Group India | Silver |
12 Direct | 12b: Direct- Direct Response - AV (TV Film/ YouTube Film/ Infomercial) | Aap Jahan Test Wahan | Healthians | Leo Burnett India | Bronze |
12 Direct | 12b: Direct- Direct Response - AV (TV Film/ YouTube Film/ Infomercial) | Oreo #BringBack2011 | Oreo India | Leo Burnett India | Bronze |
12 Direct | 12c: Direct- Direct Response - Dimensional Mail (3DPieces) | Unbox Me | Unaids | FCB Group India | Silver |
12 Direct | 12c: Direct- Direct Response - Dimensional Mail (3DPieces) | The EmerJersey | Reliance General Insurance | ^atom network | Silver |
12 Direct | 12c: Direct- Direct Response - Dimensional Mail (3DPieces) | Maharashtra Times Akshar Ganesh Memento | The Times Group | Bennett Coleman & Co Ltd | Merit |
12 Direct | 12c: Direct- Direct Response - Dimensional Mail (3DPieces) | The 21 MLQ on Coping with Exam Pressures | Navneet Education Limited | FCB Group India | Merit |
12 Direct | 12d: Direct- Direct Response - Flat Mail (without bulky enclosures) | The Wagh Bakri Laundry Insert | Wagh Bakri Tea Group | Setu Advertising Private Limited | Silver |
12 Direct | 12e: Direct- Direct Response - Emailers: (need to include landing page wherever required | OOHO Replies | Cheil India | Cheil Worldwide | Merit |
12 Direct | 12f: Direct- Direct Campaign using any two of the above. | Tr. For Teacher | Navneet Education Limited | FCB Group India | Silver |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Unbox Me | Unaids | FCB Group India | Gold |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Chatpat | SOS Children’s Villages India | FCB Group India | Gold |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Vigil Aunty | HDFC Bank | FCB Group India | Silver |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Ice Stupas in Ladakh | Astral Foundation | Astral Foundation | Silver |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | The EmerJersey | Reliance General Insurance | ^atom network | Silver |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | The Pink Ribbon Collection | American Oncology Institute | Havas Life Sorento | Silver |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Smart Fill | Unilever | VMLY&R | Bronze |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Handwashing Kebabs | Lifebuoy | Mullenlowe Lintas Group | Bronze |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Tr. for Teacher | Navneet Education Limited | FCB Group India | Bronze |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | World's most dangerous office | Harpic Toilet Cleaner | Havas Worldwide India Pvt Ltd | Bronze |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | World’s 1st campaign that only musicians can read. | The True School of Music | Madison World | Bronze |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Don't Get Caught By HPV | MSD India | Schbang | Bronze |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | The 21 MLQ on Coping with Exam Pressures | Navneet Education Limited | FCB Group India | Merit |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Kaise Ka Cancer | Tata Trusts | Cutawayy Films Pvt Ltd | Merit |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | A minute for nature . | Kirloskar Vasundhara | Centrick Marketing Solutions LLP | Merit |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | Not a Doctor Oath | Reliance General Insurance | ^atom network | Merit |
12 Direct | 12g: Direct- Work done for Social Awareness or Charity Causes. | The Safety Wrap | Mumbai Traffic Police | FCB Group India | Merit |
12 Direct | 12h: Direct- Direct response digital. | Thumbstopping Beauty Biases | Dove | Mindshare | Gold |
12 Direct | 12h: Direct- Direct response digital. | Safe Swipe | Josh | Leo Burnett India | Silver |
12 Direct | 12h: Direct- Direct response digital. | Oreo #ThalaThalapathy | Oreo India | Leo Burnett India | Silver |
12 Direct | 12h: Direct- Direct response digital. | Oreo #BringBack2011 | Oreo India | Leo Burnett India | Bronze |
12 Direct | 12h: Direct- Direct response digital. | No Lights. Camera. Action | Samsung | Cheil Worldwide | Bronze |
12 Direct | 12h: Direct- Direct response digital. | Not a Doctor Oath | Reliance General Insurance | ^atom network | Bronze |
12 Direct | 12h: Direct- Direct response digital. | The Unheard Break | boAt | Digitas India | Bronze |
12 Direct | 12h: Direct- Direct response digital. | Unjam Bengaluru | The Times of India | Wunderman Thompson India | Bronze |
14 Public Relations | 14Aa: Public Relations- Sectors - Consumer Durables | The Unheard Break | boAt | Digitas India | Bronze |
14 Public Relations | 14Ac: Public Relations- Sectors - Other Consumer Products & Services | Tr. for Teacher | Navneet Education Limited | FCB Group India | Gold |
14 Public Relations | 14Ac: Public Relations- Sectors - Other Consumer Products & Services | Guardians of the Heart | Manipal Hospitals | Social Panga - Higa Digital Pvt. Ltd. | Silver |
14 Public Relations | 14Ac: Public Relations- Sectors - Other Consumer Products & Services | GROHE every drop counts | Grohe India Pvt Ltd | Tribes Communications | Bronze |
14 Public Relations | 14Ad: Public Relations- Sectors - Financial PR | The EmerJersey | Reliance General Insurance | ^atom network | Bronze |
14 Public Relations | 14Ba: Public Relations- Sectors - Practices & Spcialities - Corporate PR | The 21 MLQ on Coping with Exam Pressures | Navneet Education Limited | FCB Group India | Bronze |
14 Public Relations | 14Bb: Public Relations- Sectors - Practices & Spcialities -Public Affairs & Lobbying | Adeli | Unipads | VMLY&R | Gold |
14 Public Relations | 14Bb: Public Relations- Sectors - Practices & Spcialities -Public Affairs & Lobbying | Unbox Me | Unaids | FCB Group India | Silver |
14 Public Relations | 14Be: Public Relations- Sectors - Practices & Spcialities -Corporate Social Responsibility | Chatpat | SOS Children’s Villages India | FCB Group India | Gold |
14 Public Relations | 14Be: Public Relations- Sectors - Practices & Spcialities -Corporate Social Responsibility | The Missing Chapter | P&G Whisper | Leo Burnett India | Silver |
14 Public Relations | 14Be: Public Relations- Sectors - Practices & Spcialities -Corporate Social Responsibility | Tr. for Teacher | Navneet Education Limited | FCB Group India | Bronze |
14 Public Relations | 14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential | Adeli | Unipads | VMLY&R | Silver |
14 Public Relations | 14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential | The EmerJersey | Reliance General Insurance | ^atom network | Silver |
14 Public Relations | 14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential | Airtel 175 Replayed | Airtel | Leo Burnett India | Silver |
14 Public Relations | 14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential | Guardians of the Heart | Manipal Hospitals | Social Panga - Higa Digital Pvt. Ltd. | Silver |
14 Public Relations | 14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential | Honda - Floating showroom | Honda Motorcycle and Scooter India | Tribes Communications | Bronze |
14 Public Relations | 14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential | Floatverse | boAt | Digitas India | Merit |
14 Public Relations | 14Ca: Public Relations- Sectors - Digital PR - Use of Social Media in PR | Chatpat | SOS Children’s Villages India | FCB Group India | Gold |
14 Public Relations | 14Ca: Public Relations- Sectors - Digital PR - Use of Social Media in PR | Safe Swipe | Josh | Leo Burnett India | Silver |
14 Public Relations | 14Ca: Public Relations- Sectors - Digital PR - Use of Social Media in PR | Oreo #BringBack2011 | Oreo India | Leo Burnett India | Merit |
14 Public Relations | 14Ca: Public Relations- Sectors - Digital PR - Use of Social Media in PR | Guardians of the Heart | Manipal Hospitals | Social Panga - Higa Digital Pvt. Ltd. | Merit |
14 Public Relations | 14Da: Public Relations- Campaign - Integrated Campaign led by PR | The Missing Chapter | P&G Whisper | Leo Burnett India | Gold |
14 Public Relations | 14Da: Public Relations- Campaign - Integrated Campaign led by PR | Chatpat | SOS Children’s Villages India | FCB Group India | Gold |
14 Public Relations | 14Da: Public Relations- Campaign - Integrated Campaign led by PR | Tr. for Teacher | Navneet Education Limited | FCB Group India | Silver |
14 Public Relations | 14Da: Public Relations- Campaign - Integrated Campaign led by PR | Guardians of the Heart | Manipal Hospitals | Social Panga - Higa Digital Pvt. Ltd. | Bronze |
14 Public Relations | 14Da: Public Relations- Campaign - Integrated Campaign led by PR | The Pink Ribbon Collection | American Oncology Institute | Havas Life Sorento | Merit |
21 Broadcaster Abby | 21a: Broadcaster Abby- Best launch of a TV channel | Star Gold Thrills Channel Branding | Star Gold Thrills | Star India Pvt. Ltd. | Bronze |
21 Broadcaster Abby | 21b: Broadcaster Abby- Best launch of a TV program using multi-media | IL T20 LAUNCH CAMPAIGN | Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited | Silver |
21 Broadcaster Abby | 21b: Broadcaster Abby- Best launch of a TV program using multi-media | Dance Deewane Juniors - Broadcaster | Colors Viacom | Viacom 18 Media Private Limited | Merit |
21 Broadcaster Abby | 21c: Broadcaster Abby- Best TV reality show promo | Kaun Banega crorepati season 14 ( launch) | Sony entertainment television | Culver Max Entertainment Private Limited | Gold |
21 Broadcaster Abby | 21c: Broadcaster Abby- Best TV reality show promo | Kaun Banega crorepati season 14 ( launch-sanju) | Sony entertainment television | Culver Max Entertainment Private Limited | Gold |
21 Broadcaster Abby | 21c: Broadcaster Abby- Best TV reality show promo | Dance Karnataka Dance - S6 | Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited | Gold |
21 Broadcaster Abby | 21d: Broadcaster Abby- Best TV fiction promo | Dil Diyaan Gallaan | Culver Max Entertainment Private Limited | Culver Max Entertainment Private Limited | Silver |
21 Broadcaster Abby | 21d: Broadcaster Abby- Best TV fiction promo | Bhoomige BAndha Bhagavantha | Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited | Silver |
21 Broadcaster Abby | 21d: Broadcaster Abby- Best TV fiction promo | Shrirasthu Shubhamasthu | Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited | Bronze |
21 Broadcaster Abby | 21e: Broadcaster Abby- Best TV comedy show promo | INDIA"S LAUGHTER CHAMPION | Sony entertainment television | Culver Max Entertainment Private Limited | Gold |
21 Broadcaster Abby | 21e: Broadcaster Abby- Best TV comedy show promo | The Office Chill Kind of Guy | Viacom18 Media Pvt Ltd - MTV | Viacom 18 Media Private Limited | Gold |
21 Broadcaster Abby | 21h: Broadcaster Abby- Best TV sports channel program promo | IL T20 - Launch campaign | Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited | Silver |
21 Broadcaster Abby | 21j: Broadcaster Abby- Best TV program for Cause related Marketing | Nashwa Narak | News18 Bihar/Jharkhand | TV18 Broadcast Limited | Silver |
21 Broadcaster Abby | 21k: Broadcaster Abby- Best regional TV program promo (other than Hindi and English) | Dance Karnataka Dance-S6 | Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited | Silver |
21 Broadcaster Abby | 21k: Broadcaster Abby- Best regional TV program promo (other than Hindi and English) | Bhoomige Bandha Bhagavantha | Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited | Bronze |
21 Broadcaster Abby | 21m: Broadcaster Abby- Best original music score for a TV Program | Dil Diyaan Gallaan | Culver Max Entertainment Private Limited | Culver Max Entertainment Private Limited | Gold |
21 Broadcaster Abby | 21m: Broadcaster Abby- Best original music score for a TV Program | ACHARVA CHHATHI MAAYI KE SONG LAUNCH | Zee Ganga | Zee Entertainment Enterprises Limited | Silver |
21 Broadcaster Abby | 21m: Broadcaster Abby- Best original music score for a TV Program | Bhoomige Bandha Bhagavantha | Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited | Silver |
21 Broadcaster Abby | 21m: Broadcaster Abby- Best original music score for a TV Program | KATHA ANKHAEE | Sony entertainment television | Culver Max Entertainment Private Limited | Bronze |