Campaign India Team
Jun 16, 2021

Gozoop acquires Stratton

The acquired agency will be rebranded as Sm(all) and will operate independently as an agency within the Gozoop Group

From left: Rohan Bhansali, Ahmed Aftab Naqvi and Siddhanth Valecha
From left: Rohan Bhansali, Ahmed Aftab Naqvi and Siddhanth Valecha
The Gozoop Group has announced the acquisition of digital agency Stratton Communications.  
Stratton will be rebranded as Sm(all) and will focus on challenger brands within the group.
 
Founded by Siddhanth Valecha, its client roster includes Cipla, Chalet Hotels, SILA Group, TVS Growth, Opium Eyewear, and Mattel Toys. 
 
This is Gozoop Group’s fourth acquisition in India and fifth globally. Earlier acquisitions include Red Digital (2013), iThink (2014), 56 Blue Lights (2016) and Hat Media (2018). 
  
Rohan Bhansali, co-founder, Gozoop Group, said, “Siddhanth is not only one of the sharpest minds of our industry but also an entrepreneur who can build a remarkable and value-driven organisation. Under his leadership, I am confident that Sm(all) is destined for decades of greatness.”
 
Ahmed Aftab Naqvi, CEO and co-founder, Gozoop Group, said, “In these fast-paced times of the new world, Sm(all) provides our group with the strategic advantage to think, act and evolve like a lean startup at scale. I am confident that under Siddhanth’s leadership we will see a big impact from Sm(all).”
 
Siddhanth Valecha, CEO, Sm(all), said, “There’s a lot that’s changed in the post-Covid era. I feel this partnership will benefit from riding this wave of change while earnestly working towards fulfilling the growing demand for a contemporary hybrid digital media company. I have followed and loved the Gozoop story and am looking forward to working with Rohan and Ahmed to create an agency that’s new-age in the true sense.”
 
Source:
Campaign India

Related Articles

Just Published

1 minute ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

5 minutes ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

39 minutes ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

2 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.