Grey creates new campaign for Greenlam

Building on its previous campaign, Dikhane Ka Jee Kare, Greenply Industries has recently launched a 45-second TVC titled, Har Koi Poochega.

Carrying forward the quirky humor and unusual execution of the previous campaign, the new spot shows an angry mob headed by a young man knocking on the protagonist, Mr. Sharma's, door with the intention of intimidating the latter. Once inside Sharma's house, the laminates have an almost hypnotic effect on the angry young man, so much so, that he leaves Mr. Sharma's house, sober and calmer than when he enetered it. Everyone in the mob is curious about Mr. Sharma's laminates. The commercial closes as the angry young man transforms into a polite neighbour who is happy to borrow the shade card and leave with his gang.

Parul Mittal, president, GIL said, "We found that there was the need to make Greenlam appeal to a wider cross section of society. We also wanted to create a more visually appealing film, one that would have the flexibility of revealing the Greenlam Range and make the communication even more premium and inviting."

Created by Grey Worldwide, the campaign will be spread across two bursts: one beginning end of August and September and the other towards the end of the calendar year.