Grey India promotes Jishnu Sen as COO

Jishnu Sen has been promoted to the role of COO, Grey India. The new role has been necessitated by the recent elevation of Nirvik Singh to the post of CEO, Grey Group Asia Pacific. Speaking to Campaign India at the time, Singh had said that they would be announcing a new head of the India office soon.

In his new role, Sen will be in charge of the strategic and operational leadership of the agency’s business. According to a company statement, his mandate will be “to improve upon the services offered by the agency, lead a team of committed individuals and make Grey India a place of “first choice” for marketers and advertising professionals”. Jishnu will report into Nirvik Singh, chairman, GREY group Asia Pacific as will Sameer Mutreja, managing director, G2 Rams.  Sen’s appointment comes with immediate effect.

Nirvik Singh, chairman, GREY group Asia Pacific commented on Jishnu’s appointment, “Jishnu, who joined us two years ago, has been at the helm of the Mumbai operations. Under his leadership the office has seen tremendous growth in revenue and talent and has handled clients like Audi, P&G, Bharti Axa, Suzlon, Ambuja, Parle Products, ITC, Indian Oil to name a few. As a passionate communication professional, he has worked towards an environment that focuses on brands holistically.”

Jishnu Sen said “I look forward to partnering with the team in creating powerful brand ideas grounded in consumer understanding that has a single minded objective – to help our clients win in the marketplace. I will continue to champion the cause of an integrated brand approach involving above and below the line communication mediums like digital, activation, events, retail and public relations.”