Grey wins Bharti AXA account

Grey Advertising has bagged the creative duties for Bharti AXA General Insurance. Prior to this, Contract Advertising handled the duties. Grey's Bengaluru office will handle the account, with the mandate to provide strategic and creative direction to Bharti AXA General Insurance. 

Commenting on the win, Vijay Jacob, VP and head of South, (pictured) said, "Our strong creative offering and in-depth understanding of the category and consumer, helped us win this mandate. Bharti AXA is looking to address a wide cross-section of consumers. Our strategic approach resonated with the client." 

Kimsoon Chua, chief operating officer, Bharti AXA General Insurance, said, “We are happy to sign Grey on as our advertising agency and we look forward to some path-breaking creative and strategic inputs from their team. At Bharti AXA, we are focused on innovation in both products and services and we are looking to enrich our marketing and our brand through equally innovative promotion techniques.”

Jyothsna Pai, head marketing and corporate communications, Bharti AXA General Insurance, added, “Our previous campaigns for our health and motor products have been immensely successful with customers reacting positively to both the advertising as well as the products they promoted.”