Campaign India Team
Jul 25, 2012

Hindi GEC Ratings: Sony climbs to second place in Week 29

Star Plus continues to lead despite dip; Zee, Colors slip

Hindi GEC Ratings: Sony climbs to second place in Week 29

 

Week 29's leader among Hindi GECs, Star Plus, took a dip in ratings from 276 the previous week to 254 GRPs.
 
The rest of the pecking order underwent changes. Sony has climbed from its fourth position the previous week to the second spot. The channel garnered 228 GRPs in week 29, an increase of 6 rating points from the week prior. It's the only channel among the top four to have gained GRPs in week 29.
 
Zee registered 221 GRPs in week 29, dropping from 253 the week before to drop one spot to third.
 
Descending from third to fourth place is Colors at 214 GRPs, a decrease of 17 rating points from week 28. 
 
Sab registered 129 GRPs as against 122 GRPs the week prior. 
 
Life OK took a dip of 12 rating points to 101 GRPs in week 29. 
 
Sahara One recorded 42 GRPs, gaining three rating points from the previous week. 
 
Campaign India note: Viewership data sourced from TAM subscribers.
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Local pitches make up 62% of India’s total 2024 ad ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, as per New Business Barometer for 2024 by COMvergence.

12 hours ago

Havas appoints global data and tech leaders

Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.

15 hours ago

India’s M&E sector to reach INR 3.10 lakh crores in ...

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.

16 hours ago

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.