Campaign India Team
Jul 04, 2012

Hindi GEC Ratings: Star Plus, Colors, Zee in top three

No change in the pecking order in week 26

Hindi GEC Ratings: Star Plus, Colors, Zee in top three

 

There was no change in the pecking order among Hindi GECs in week 26.

Star Plus notched 266 GRPs in Week 26, moving up from 251 in the previous week, to retain the top slot.

Colors slipped to 233 GRPS, down six points from the previous week.  




Zee garnered 211 GRPs in Week 26, down marginally from 214 the week before.

Sony fell from 201 GRPs in Week 25 to 194 in Week 26, remaining in fourth spot.


Sab was at 120 GRPs (109 the week before), 

Life Ok at 101 (97) and Sahara at 42 (36).

Campaign India note: Viewership data sourced from TAM subscribers.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

1 day ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

1 day ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

1 day ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.