Campaign India Team
Jul 11, 2012

Hindi GEC Ratings: Zee moves to second place in Week 27

Star Plus maintains the lead while Colors slides to third place in Week 27

Hindi GEC Ratings: Zee moves to second place in Week 27

There was a slight shuffle in the pecking order of Hindi GECs in week 27.
Star Plus maintained its lead with 298 GRPs, registering an increase of 32 GRPs from week 26.

Zee TV moved up the ladder with a gain of 27 GRPs, closing in second place with 238 GRPs in week 27.

Colors slipped from second to third spot during the week with  225 GRPs. The channel had clocked 233 GRPs the week prior.

Sony garnered 207 GRPs in week 27 as compared to 194 GRPs the previous week. The channel retains the fourth place in week 27.

SAB TV was at 125 GRPs (120 the week before), Life OK at 103 (101) and Sahara One at 31 (42).

Campaign India note: Viewership data sourced from TAM subscribers.
 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

1 day ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

1 day ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.