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Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."
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As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.
On World Mental Health Day, Campaign rounds up ad campaigns from brands, including Godrej L'Affaire, Ochre Spirits, Lighthouse Learning, MediBuddy, and Stashfin, which tell people that help is at hand.
By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.
The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.