#IAASummit: The Silver Jubilee Summit in Tweets

#IAASummit 'What is important is what we want to achieve in the next 25 years': @skswamy, president @IAA_india Silver Jubilee

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: @IAA_Global chairman and world president @faris1st Faris Abouhamad takes stage @IAA_india pic.twitter.com/qXWXjkvhCu

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: 'In the next three to four years, India would be among the top spenders (on ads) in the world': Faris Abouhamad @IAA_Global

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit @amitabhk87 Secretary, Industrial Policy and Promotion, delivers his address on #BrandingIndia: An Incredible Story @IAA_india

— Campaign India (@Campaign_India) September 3, 2015

#Iaasummit: The challenge was to put the India brand on the global map, bring back demand... My own lesson came from Kerala - Amitabh Kant

— Campaign India (@Campaign_India) September 3, 2015

#IAAsummit : Backwaters, houseboats, ayurveda... We went back to the roots of Kerala, to tree huts, cuisine, traditional martial arts - Kant

— Campaign India (@Campaign_India) September 3, 2015

#IAAsummit: Govt. should never work with the lowest cost, says Kant. Showcases first ad for state tourism (Kerala) created by Santosh Sivan

— Campaign India (@Campaign_India) September 3, 2015

#Iaasummit: 'Very easy to brand a single product destination, much harder to brand a multi-product destination like India': Amitabh Kant

— Campaign India (@Campaign_India) September 3, 2015

#Iaasummit: 'Branding is not about advertising... It's important to build a brand that converges with what's on ground': Amitabh Kant

— Campaign India (@Campaign_India) September 3, 2015

#Iaasummit: Amitabh Kant recalls working with Bharat Bala, V Sunil, Piyush Pandey, credits their contribution to building 'Incredible India'

— Campaign India (@Campaign_India) September 3, 2015

#Iaasummit: 'To my mind, the potential of Indian Tourism is still untapped': Amitabh Kant

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit : 'Many other State tourism boards can learn from Kerala': Amitabh Kant

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: Since 'Make in India' was launched, FDI inflows up a whopping 48 pc, compared to global fall: Amitabh Kant

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: '98 pc of Renault Kwid is manufactured in India.. India has become centre for low-cost, high-tech, innovation': Amitabh Kant

— Campaign India (@Campaign_India) September 3, 2015

#IAASumnit: 'India's brand can grow if India continues to grow. Branding is about delivery. You cannot brand with poverty': Amitabh Kant

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: @IAA_India hony. secy. Monica Tata @mtata0503 addressing the audience pic.twitter.com/QcaRjq0roX

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit chairman Pradeep Guha @guhapradeep introduces guest of honour @iamsrk pic.twitter.com/hzLUIRLlgw

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: @iamsrk takes stage pic.twitter.com/uG4qBm0Emi

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: '25 yrs ago, when I started endorsing brands, people said I would stretch myself too thin, lose the enigma': @iamsrk

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: 'You all have taught me how to be a flexi-brand', says @iamsrk

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: 'My belief is that the next big star will not be from the film world or TV world, but will be from the digital world': @iamsrk

— Campaign India (@Campaign_India) September 3, 2015

#IaASummit: 'The world is not going crazy. It's just becoming more disruptively equal': @iamsrk

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: 'I'd like to thank you for my learnings, and I can't thank you enough for my earnings': SRK @iamsrk signs off on day one

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: 'Advertising Icon' award presented to ShahRukh @iamsrk by @IAA_india @skswamy and @guhapradeep pic.twitter.com/Fibv5l9kKa

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: SRK @iamsrk reveals @rbalki questioned 'Best Actor' presented at the end of awards - hence, heroines first in home productions.

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit: Curtains come down on day one with #LungiDance by @iamsrk @mtata0503 @neerajroy @faris1st pic.twitter.com/vHQVKP0HO2

— Campaign India (@Campaign_India) September 3, 2015

#IAASummit @IAA_Global president and chairman and Faris Abouhamad: 'We look forward to working with governments all over the world'

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit Systems, structures, processes haven't changed. You can't do new world order businesses from old world order places @cindygallop

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit Industry business is model broken; start with asking how you would like to make money, and design model around that @cindygallop

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit Business model of the future: Shared Value + Shared Action = Shared Profit (financial and social) @cindygallop

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit Today's marketing is about co-creation; I believe marketing of the future is about co-action @cindygallop

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit #MakeLoveNotPorn The issue isn't porn. Issue is absence of total, honest conversation in society about sex @cindygallop

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit #MakeLoveNotPorn India is among top 5 or 6 sources of traffic for MLNP (US is top source followed by China) @cindygallop

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit The future of advertising is bound up in the future of payments @cindygallop @IAA_india

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit If you start an ad agency today with an all-male leadership team, you will never own the future @cindygallop @IAA_india

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit The new creativity is female-informed @cindygallop @IAA_india

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: Raj Nayak, head of Indian delegation to #AdAsia, invites industry to Taipei @rajcheerfull pic.twitter.com/3TBZnq1Bxs

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: 'We had a simple vision: To be No.1": Sanjiv Puri, president FMCG, ITC, on growth of @SDarkFantasy, Ashirwad, @SunfeastYippee

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: 'Broadcast model has disrupted our strategic focus. Let's stop mistaking efficiency for effectiveness': Simon Kemp @wearesocial

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: 'Our job is not to serve more impressions, it is to make an impression': Simon Kemp @wearesocial @eskimon

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: 'Social will completely disrupt the full marketing mix, redefine it': Simon Kemp @wearesocial @eskimon

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: 'Businesses don't just have target markets, they have target moments: @parrysingh @TwitterIndia

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: 'Non-ownership is the key to owning the future': @parrysingh @TwitterIndia on #CognitiveSurplus

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: 'Maybe we are reaching a 'disruption blindspot'. It is real, relevant and more rapid than we think': @parrysingh @TwitterIndia

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: 'We should not underestimate the impact that an irrelevant ad can have on the consumer': Michel de Rijk @Xaxis @IAA_india

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit: Growth in programmatic in India linked to ad serving, TV and video content, e-commerce: Michel de Rijk @IAA_india @Xaxistweets

— Campaign India (@Campaign_India) September 4, 2015

#IAASummit Day Three: Packed audi awaits #SachinTendulkar in conversation with Prasoon Joshi @IAA_india pic.twitter.com/IXR08OAKbH

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit #Legend #Sachin Tendulkar takes stage, awarded 'Advertising Icon for 25 years' by @IAA_india pic.twitter.com/4iblTlPEhz

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'Performance will always follow your thoughts. I focused on my thoughts': @sachin_rt tells audience #Sachin

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @Prasoon_Joshi asks @sachin_rt how he stays grounded. #Sachin: 'I have to go back home. They ensure my feet are on the ground'

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @sachin_rt: 'I started with cricket in my heart... If it's not in your heart, you should start doing something else'

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @sachin_rt on performing in ads with @iamsrk and @SrBachchan: 'It's like them playing a cricket match with me' @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @sachin_rt on refusing ad that would show him hitting sixers with a fly swatter: 'I said I am not bigger than cricket'

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @sachin_rt on endorsements: 'A good ad can help me as a brand; a bad ad can affect me and the brand (I am endorsing)'

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'My father told me not to promote tobacco and alcohol. I've stayed away from those two' @sachin_rt Says was approached early on

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: Viru's 'Maa Bula Rahi Hai' ad became source of jokes in the dressing room, reveals #Sachin @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'I was happy with my performance, but I was never satisfied': #Sachin @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'There were occasions when I did not have energy to have dinner. My aunt would feed me so I could train the next day': #Sachin

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'There were occasions when I did not have energy to have dinner. My aunt would feed me so I could train the next day': #Sachin

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: #Sachin's parting shot: 'When you think it's time to give up, take that extra step. Don't give up.' @IAA_india @Prasoon_Joshi

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'Speed is the new currency': @RahulWelde, Unilever @IAA_india pic.twitter.com/i8nUgUbULN

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: Madison's Sam Balsara in conversation with 21 year-old founder-CEO of @oyorooms Ritesh Agarwal pic.twitter.com/a5sY7y1QsG

— Campaign India (@Campaign_India) September 5, 2015

No dearth of inspiration at #IAASummit. After #Sachin, 21-yr-old @oyorooms founder gets standing ovation @IAA_india pic.twitter.com/NywAVEM60l

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @riteshagar @oyorooms: I was clear... Education is extremely important, but I will never let college interfere with my education

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @riteshagar of @oyorooms: I dabbled into the idea because it was a personal pain point @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @riteshagar of @oyorooms: 'The dream is to create the most loved hospitality brand globally. It's a long journey' @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'Your learning curve must be steeper than your action curve': @jefferycole, Centre for Digital Future, USA @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: We're already seeing signs that the Apple Watch isn't going to 'catch fire': @jefferycole, Centre for Digital Future @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'The PC is going away, except for 4 to 6 pc of population (still using it)': @jefferycole Centre for Digital Future @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: 'Twitter has transformed how Hollywood and Bollywood release movies': @jefferycole, Centre for Digital Future, USA @IAA_india

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: Kerala CM @Oomen Chandy takes stage, is thanked by @skswamy for support to the Summit pic.twitter.com/tDObyWK8rf

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit 'Theme #Whatscomingnext relevant for e'one. Needs & aspirations of people are changing': Kerala CM Chandy pic.twitter.com/VjLnRuPV36

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: Kerala CM Oommen Chandy appreciates inclusive @IAA_india initiative of special package for students, for Silver Jubilee Summit

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: Past presidents honoured on stage, starting with Roger Pereira @IAA_india pic.twitter.com/0f2h0EU87r

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @IAA_india past presidents with Kerala CM Oommen Chandy and @IAA_Global chairman @faris1st pic.twitter.com/hNj7itkCEQ

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: @JWTIndia's #MakeEveryYardCount cited by ADK's Rob Sherlock as 'Masterpiece in crowdsourcing' @IAA_india pic.twitter.com/4NbQg869e6

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit: Last speaker of the three-day event, @TimesNow's Arnab Goswami takes stage pic.twitter.com/LwkFL1LD7G

— Campaign India (@Campaign_India) September 5, 2015

#IAASummit @TimesNow's Arnab Goswami: 'I believe being a journalist I have much more impact than being a politician' pic.twitter.com/Y2zhWWbQ3i

— Campaign India (@Campaign_India) September 5, 2015