Omar Oakes
Aug 13, 2015

IAB declares five biggest issues in digital advertising

Among other things, the Internet Advertising Bureau will accredit technology solutions to stamp out fraud in the ad supply chain

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Just Published

37 minutes ago

Why Dentsu’s next buyer can’t look like Havas or ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.

1 hour ago

Duplication blindness: Why India urgently needs ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

1 hour ago

Dreams, detours and doorsteps: Housing.com’s ...

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.

19 hours ago

26% print-ad hike is a temporary Band-Aid

SOUNDING BOARD: Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.