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Aug 13, 2015
IAB declares five biggest issues in digital advertising
Among other things, the Internet Advertising Bureau will accredit technology solutions to stamp out fraud in the ad supply chain
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Advertising
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Making space for Zeera, one absurd sip at a time
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Amagi files INR 1,789-crore IPO, January debut set
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Advertising
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Azorte’s bid to be Gen Z’s ‘safe space’
Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.
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Advertising
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When shoppers go all-in on AI
According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
