Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 07, 2009
Idea urges consumers to stay fit while talking
Idea Cellular has unveiled its latest communication ‘Walk n Talk’, featuring brand ambassador Abhishek Bachchan. Developed by Lowe, the new campaign urges Idea’s consumers to become health conscious, by simply walking around when they are talking on the phone.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Just Published
Media
9 hours ago
Quick commerce’s next act, from groceries to ...
Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
PR
10 hours ago
Jury convenes for NDTV's Masterstroke Art Awards ...
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
Marketing
10 hours ago
Zydus Pinkathon returns to Delhi with women-first ...
The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.
Marketing
11 hours ago
Yas Island Abu Dhabi, Holiday Tribe roll out ...
The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.
