India wins big at Montreux Switzerland Festival 2024

Indian firms showcased their creative prowess at the 35th Golden Award of Montreux Festival in Switzerland held in April 2024, by securing a significant number of awards including four Golds and nine finalists.

The Montreux Festival is known as one of Europe's most esteemed advertising and media awards. Often seen as a precursor to the Cannes Lions International Festival of Creativity, it shares its roots with the iconic Montreux Jazz Festival, celebrated globally for its creativity and influence in music.

Leading the charge, Tata Motors’ in-house agency clinched two gold awards. Their campaigns "Ramadan 2024" won in the Creative Use of Media category, and "Hero Stories from Bangladesh" won in the Digital/Interactive category.

Tree Design earned a gold for "Tata Tea Premium Independence Day Packs" in the Design category, while White Rivers Media won in the Corporate Film category with "Daughters of Piplantri."

In addition to the golds, Indian companies also earned nine finalist certificates, as the festival does not award silver or bronze medals, only recognising finalists.

Among the finalists, Tata Motors garnered three certificates for its “Tata Ultra FE+ South Africa Launch Campaign” which competed in Creative Use of Media, Design, and Digital/Interactive categories. Their "Tata Motors Ramadan 2023" campaign was recognised in the Digital/Interactive category.

Tree Design was a finalist with "Toblerone Tiny’s Special Edition Range" and the "Tata Tea Premium Independence Day Tea Table Book" both in the Design category. White Rivers Media and Musemakers each secured a spot as finalists in Digital/Interactive for their respective campaigns.

Ajay Chandwani, an international jury and AdClub Management Committee member, commented on the festival's significance for Indian entrants: “Montreux Festival has now become one of India’s more sought after awards along with Cannes, One Show, and D&AD as we are seeing more participation and recognition for Indian work. The last few years has witnessed some great Indian work winning at Montreux Festival.”

The festival also highlighted emerging talent with its Talent Award, which saw participation from over 300 students from various countries including the USA, Canada, South Korea, Austria, Germany, and Brazil.