Taproot India’s entry ‘I am Mumbai’ for client Bennett, Coleman & Co.’s brand Mumbai Mirror is in the running for metal. The production company for the film is RDP India Mumbai.
Film Lions shortlists have been announced at the Cannes Lions International Festival of Creativity 2012. A lone entry from India is among 257 shortlisted.
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As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to the latest TAM AdEx report on print advertising.
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
EssenceMediacom X was the incumbent agency.
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